--- title: "My Goodness vs Spoil Me: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, My Goodness or Spoil Me? Compare estimated monthly branded-search demand and Share of Search inside the Gift hamper companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/my-goodness-vs-spoil-me" publisher: "Brandwave" --- # My Goodness vs Spoil Me: Which is more popular by branded search in New Zealand? Which is more popular in search, My Goodness or Spoil Me? Compare estimated monthly branded-search demand and Share of Search inside the Gift hamper companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: My Goodness and Spoil Me - **Competitive set**: Gift hamper companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **My Goodness Share of Search**: 3.1% - **Spoil Me Share of Search**: 7% ## Which is more popular in search, My Goodness or Spoil Me? - In August 2026, Spoil Me had more branded searches than My Goodness among gift hamper companies in New Zealand. Spoil Me was estimated to have 1.1K branded searches compared to My Goodness’ 490, and held a 7% Share of Search versus My Goodness’ 3.1%. - Spoil Me was ahead of My Goodness in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, My Goodness’ estimated Share of Search among gift hamper companies in New Zealand moved from 3.4% to 3.1%, and its estimated monthly branded searches held steady at 490. - Across the 11 months ending August 2026, Spoil Me’s estimated Share of Search among gift hamper companies in New Zealand moved from 6.4% to 7%, and its estimated monthly branded searches moved from 930 to 1.1K. ## How did search popularity change for New Zealand gift hamper companies in August 2026? - In August 2026, My Goodness lost estimated Share of Search among gift hamper companies in New Zealand, from 5.4% to 3.1%. - In August 2026, Spoil Me lost estimated Share of Search among gift hamper companies in New Zealand, from 8.5% to 7%. ## Month by month | Month | My Goodness estimated searches | My Goodness Share of Search | My Goodness rank | Spoil Me estimated searches | Spoil Me Share of Search | Spoil Me rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 490 | 3.4% | 6 | 930 | 6.4% | 4 | | Nov 2025 | 910 | 4.6% | 5 | 1.6K | 8.2% | 4 | | Dec 2025 | 1.6K | 5% | 5 | 2.2K | 6.8% | 4 | | Jan 2026 | 730 | 5.9% | 5 | 760 | 6.1% | 4 | | Feb 2026 | 490 | 3.3% | 6 | 820 | 5.5% | 4 | | Mar 2026 | 610 | 4.3% | 5 | 970 | 6.9% | 4 | | Apr 2026 | 500 | 3.7% | 6 | 1K | 7.4% | 4 | | May 2026 | 610 | 3.4% | 6 | 1.3K | 7.1% | 4 | | Jun 2026 | 620 | 5.1% | 5 | 940 | 7.7% | 4 | | Jul 2026 | 600 | 5.4% | 5 | 940 | 8.5% | 4 | | Aug 2026 | 490 | 3.1% | 6 | 1.1K | 7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using My Goodness’ and Spoil Me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **My Goodness**: Measured on the search terms “my goodness gift basket” and “my goodness hampers”, summed into one figure. - **Spoil Me**: Measured on the search terms “spoil me”, “spoil me gift box”, “spoil me near me”, “spoil me new zealand”, “spoil me nz”, “spoil me online”, “spoilme”, “spoilme co nz” and “spoilme nz”, summed into one figure. - [My Goodness profile](/demand/nz/brands/my-goodness) - [Spoil Me profile](/demand/nz/brands/spoil-me) - [All gift hamper companies in New Zealand](/demand/nz/categories/nz-gift-hamper-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, My Goodness or Spoil Me? In August 2026, Spoil Me had more branded searches than My Goodness among gift hamper companies in New Zealand. Spoil Me was estimated to have 1.1K branded searches compared to My Goodness’ 490, and held a 7% Share of Search versus My Goodness’ 3.1%. ## Cite this page Brandwave. "My Goodness vs Spoil Me: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/my-goodness-vs-spoil-me This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/my-goodness-vs-spoil-me. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.