---
title: "Mux vs Wistia: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mux or Wistia? Compare estimated monthly branded-search demand and Share of Search inside the Video hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mux-vs-wistia"
publisher: "Brandwave"
---

# Mux vs Wistia: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mux or Wistia? Compare estimated monthly branded-search demand and Share of Search inside the Video hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mux and Wistia
- **Competitive set**: Video hosting platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mux Share of Search**: 0.32%
- **Wistia Share of Search**: 3%

## Which is more popular in search, Mux or Wistia?

- In August 2026, Wistia had more branded searches than Mux among video hosting platforms in New Zealand. Wistia was estimated to have 190 branded searches compared to Mux’s 20, and held a 3% Share of Search versus Mux’s 0.32%.
- Wistia was ahead of Mux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mux’s estimated Share of Search among video hosting platforms in New Zealand moved from 0.13% to 0.32%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Wistia’s estimated Share of Search among video hosting platforms in New Zealand held steady at 3%, and its estimated monthly branded searches moved from 230 to 190.

## How did search popularity change for New Zealand video hosting platforms in August 2026?

- Estimated monthly branded searches for Mux in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Wistia in New Zealand fell 17.4% over 11 measured months, from 230 to 190 in August 2026.

## Month by month

| Month | Mux estimated searches | Mux Share of Search | Mux rank | Wistia estimated searches | Wistia Share of Search | Wistia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.13% | 4 | 230 | 3% | 2 |
| Nov 2025 | 20 | 0.26% | 4 | 280 | 3.7% | 2 |
| Dec 2025 | 10 | 0.16% | 4 | 180 | 2.8% | 2 |
| Jan 2026 | 20 | 0.31% | 4 | 220 | 3.4% | 2 |
| Feb 2026 | 30 | 0.47% | 4 | 220 | 3.4% | 2 |
| Mar 2026 | 40 | 0.52% | 4 | 280 | 3.7% | 2 |
| Apr 2026 | 20 | 0.32% | 4 | 230 | 3.6% | 2 |
| May 2026 | 40 | 0.52% | 4 | 220 | 2.9% | 2 |
| Jun 2026 | 30 | 0.4% | 4 | 230 | 3.1% | 2 |
| Jul 2026 | 20 | 0.32% | 4 | 190 | 3% | 2 |
| Aug 2026 | 20 | 0.32% | 4 | 190 | 3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mux’s and Wistia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mux**: Measured on the search terms “mux upload video”, “mux video” and “mux video hosting”, summed into one figure.
- **Wistia**: Measured on the search terms “wistia”, “wistia com”, “wistia embed video” and “wistia video hosting”, summed into one figure.

- [Mux profile](/demand/nz/brands/mux)
- [Wistia profile](/demand/nz/brands/wistia)
- [All video hosting platforms in New Zealand](/demand/nz/categories/nz-video-hosting-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mux or Wistia?

In August 2026, Wistia had more branded searches than Mux among video hosting platforms in New Zealand. Wistia was estimated to have 190 branded searches compared to Mux’s 20, and held a 3% Share of Search versus Mux’s 0.32%.

## Cite this page

Brandwave. "Mux vs Wistia: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mux-vs-wistia

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mux-vs-wistia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.