--- title: "Mutti vs Wattie's: Which is searched more in New Zealand?" description: "Is Mutti or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mutti-vs-watties" publisher: "Brandwave" --- # Mutti vs Wattie's: Which is searched more in New Zealand? Is Mutti or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mutti and Wattie's - **Competitive set**: Pasta sauce brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mutti Share of Search**: 1.8% - **Wattie's Share of Search**: 50% ## Is Mutti or Wattie's more popular in search? - In September 2026, Wattie's had more branded searches than Mutti among pasta sauce brands in New Zealand. Wattie's had about 3,100 branded searches, while Mutti had 110. Wattie's made up 50% of all pasta sauce brand searches we track, and Mutti accounted for 1.8%. - Wattie's was ahead of Mutti in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mutti’s share of searches among pasta sauce brands in New Zealand moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 140 to 110. - Across the 12 months ending September 2026, Wattie's’ share of searches among pasta sauce brands in New Zealand moved from 63.8% to 50%, and its estimated monthly branded searches moved from 3.8K to 3.1K. ## Top pasta sauce brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mutti was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Wattie's was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Mutti was listed before Wattie's in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dolmio | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Leggo's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mutti | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Wattie's | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Barilla | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Raguletto | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sacla | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pasta sauce brands - Asked ChatGPT "Which pasta sauce brand should I buy in New Zealand?": 1. Leggo's, 2. Mutti, 3. Dolmio - Asked ChatGPT "What are the best pasta sauce brands in New Zealand?": 1. Mutti, 2. Barilla, 3. Leggo's, 4. Dolmio, 5. Wattie's - Asked ChatGPT "What's the best pasta sauce brand in New Zealand for weeknight dinner?": 1. Dolmio, 2. Leggo's, 3. Mutti - Searched Google, AI Overview "pasta sauce nz": 1. Dolmio, 2. Wattie's, 3. Leggo's Not named in any answer: Raguletto and Sacla. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pasta sauce brands in September 2026? - In September 2026, Wattie's lost share of searches among pasta sauce brands in New Zealand, from 54.7% to 50%. - Estimated monthly branded searches for Mutti in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026. ## Month by month | Month | Mutti estimated searches | Mutti Share of Search | Mutti rank | Wattie's estimated searches | Wattie's Share of Search | Wattie's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 2.3% | 5 | 3.8K | 63.8% | 1 | | Nov 2025 | 140 | 2.7% | 5 | 3.1K | 59.6% | 1 | | Dec 2025 | 110 | 2.4% | 5 | 2.3K | 50.1% | 1 | | Jan 2026 | 110 | 1.9% | 5 | 3.2K | 54.6% | 1 | | Feb 2026 | 90 | 1.7% | 5 | 3.1K | 59.5% | 1 | | Mar 2026 | 90 | 0.31% | 5 | 26.3K | 91.5% | 1 | | Apr 2026 | 110 | 1.7% | 5 | 4.1K | 62.8% | 1 | | May 2026 | 110 | 1.4% | 5 | 4.9K | 60.9% | 1 | | Jun 2026 | 140 | 2.4% | 5 | 2.9K | 49% | 1 | | Jul 2026 | 170 | 2.6% | 5 | 3K | 47.2% | 1 | | Aug 2026 | 140 | 1.9% | 5 | 4K | 54.7% | 1 | | Sep 2026 | 110 | 1.8% | 5 | 3.1K | 50% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Mutti’s and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mutti**: Measured on the search term “mutti”. - **Wattie's**: Measured on the search terms “chilli beans watties”, “wattie s”, “wattie's”, “watties”, “watties beans”, “watties beetroot”, “watties big eat”, “watties chilli beans”, “watties ketchup”, “watties mexican beans”, “watties spaghetti”, “watties tomato”, “watties tomato paste” and “watties tomato puree”, summed into one figure. - [Mutti profile](/demand/nz/brands/mutti) - [Wattie's profile](/demand/nz/brands/watties) - [All pasta sauce brands in New Zealand](/demand/nz/categories/nz-pasta-sauce-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mutti or Wattie's more popular in search? In September 2026, Wattie's had more branded searches than Mutti among pasta sauce brands in New Zealand. Wattie's had about 3,100 branded searches, while Mutti had 110. Wattie's made up 50% of all pasta sauce brand searches we track, and Mutti accounted for 1.8%. ## Cite this page Brandwave. "Mutti vs Wattie's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mutti-vs-watties This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mutti-vs-watties. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.