--- title: "Mustela vs Weleda: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mustela or Weleda? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mustela-vs-weleda" publisher: "Brandwave" --- # Mustela vs Weleda: Which is more popular by branded search in New Zealand? Which is more popular in search, Mustela or Weleda? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mustela and Weleda - **Competitive set**: Baby skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mustela Share of Search**: 26.5% - **Weleda Share of Search**: 71.7% ## Which is more popular in search, Mustela or Weleda? - In August 2026, Weleda had more branded searches than Mustela among baby skincare brands in New Zealand. Weleda was estimated to have 7.7K branded searches compared to Mustela’s 2.9K, and held a 71.7% Share of Search versus Mustela’s 26.5%. - Weleda was ahead of Mustela in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby skincare brands in New Zealand moved from 23.7% to 26.5%, and its estimated monthly branded searches moved from 1.9K to 2.9K. - Across the 11 months ending August 2026, Weleda’s estimated Share of Search among baby skincare brands in New Zealand moved from 74.7% to 71.7%, and its estimated monthly branded searches moved from 6K to 7.7K. ## How did search popularity change for New Zealand baby skincare brands in August 2026? - In August 2026, Weleda gained estimated Share of Search among baby skincare brands in New Zealand, from 71.1% to 71.7%. - Mustela’s estimated Share of Search among baby skincare brands in New Zealand has gained ground for 3 months in a row, from 23.3% to 26.5% in August 2026. ## Month by month | Month | Mustela estimated searches | Mustela Share of Search | Mustela rank | Weleda estimated searches | Weleda Share of Search | Weleda rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 23.7% | 2 | 6K | 74.7% | 1 | | Nov 2025 | 1.8K | 22.2% | 2 | 6K | 76% | 1 | | Dec 2025 | 1.8K | 22.4% | 2 | 5.9K | 75.8% | 1 | | Jan 2026 | 1.7K | 22.5% | 2 | 5.8K | 76% | 1 | | Feb 2026 | 1.7K | 24.6% | 2 | 5.1K | 73.6% | 1 | | Mar 2026 | 2.1K | 27.6% | 2 | 5.4K | 70.2% | 1 | | Apr 2026 | 2.1K | 26% | 2 | 5.8K | 72.4% | 1 | | May 2026 | 2.2K | 23.3% | 2 | 6.8K | 73.5% | 1 | | Jun 2026 | 2.7K | 25.4% | 2 | 7.8K | 72.2% | 1 | | Jul 2026 | 3K | 26.3% | 2 | 8K | 71.1% | 1 | | Aug 2026 | 2.9K | 26.5% | 2 | 7.7K | 71.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mustela’s and Weleda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mustela**: Measured on the search terms “cleansing water mustela”, “cradle cap cream mustela”, “facial cream mustela”, “mustela”, “mustela baby”, “mustela cicastela”, “mustela cleansing gel”, “mustela cradle cap”, “mustela cradle cap shampoo”, “mustela gentle cleansing gel”, “mustela nappy cream”, “mustela near me”, “mustela nz”, “mustela online”, “mustela shampoo” and “mustela stelatopia”, summed into one figure. - **Weleda**: Measured on the search terms “skinfood weleda”, “weleda”, “weleda arnica cream”, “weleda baby”, “weleda balm”, “weleda co nz”, “weleda deodorant”, “weleda frost cream”, “weleda hair tonic”, “weleda nappy cream”, “weleda nursing tea”, “weleda nz”, “weleda online”, “weleda powder teething”, “weleda skin food light” and “weleda skin food original ultra rich cream”, summed into one figure. - [Mustela profile](/demand/nz/brands/mustela) - [Weleda profile](/demand/nz/brands/weleda) - [All baby skincare brands in New Zealand](/demand/nz/categories/nz-baby-skincare-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mustela or Weleda? In August 2026, Weleda had more branded searches than Mustela among baby skincare brands in New Zealand. Weleda was estimated to have 7.7K branded searches compared to Mustela’s 2.9K, and held a 71.7% Share of Search versus Mustela’s 26.5%. ## Cite this page Brandwave. "Mustela vs Weleda: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mustela-vs-weleda This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mustela-vs-weleda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.