--- title: "Music Works vs Rockshop: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Music Works or Rockshop? Compare estimated monthly branded-search demand and Share of Search inside the Musical instrument retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/music-works-vs-rockshop" publisher: "Brandwave" --- # Music Works vs Rockshop: Which is more popular by branded search in New Zealand? Which is more popular in search, Music Works or Rockshop? Compare estimated monthly branded-search demand and Share of Search inside the Musical instrument retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Music Works and Rockshop - **Competitive set**: Musical instrument retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Music Works Share of Search**: 22.8% - **Rockshop Share of Search**: 56% ## Which is more popular in search, Music Works or Rockshop? - In August 2026, Rockshop had more branded searches than Music Works among musical instrument retailers in New Zealand. Rockshop was estimated to have 22.1K branded searches compared to Music Works’ 9K, and held a 56% Share of Search versus Music Works’ 22.8%. - Rockshop was ahead of Music Works in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Music Works’ estimated Share of Search among musical instrument retailers in New Zealand moved from 23.9% to 22.8%, and its estimated monthly branded searches moved from 10.3K to 9K. - Across the 11 months ending August 2026, Rockshop’s estimated Share of Search among musical instrument retailers in New Zealand moved from 61.4% to 56%, and its estimated monthly branded searches moved from 26.4K to 22.1K. ## How did search popularity change for New Zealand musical instrument retailers in August 2026? - In August 2026, Music Works gained estimated Share of Search among musical instrument retailers in New Zealand, from 20.9% to 22.8%. - In August 2026, Rockshop lost estimated Share of Search among musical instrument retailers in New Zealand, from 61.5% to 56%. ## Month by month | Month | Music Works estimated searches | Music Works Share of Search | Music Works rank | Rockshop estimated searches | Rockshop Share of Search | Rockshop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.3K | 23.9% | 2 | 26.4K | 61.4% | 1 | | Nov 2025 | 10.3K | 23.3% | 2 | 26.6K | 59.9% | 1 | | Dec 2025 | 10.4K | 20.2% | 2 | 33.5K | 64.7% | 1 | | Jan 2026 | 10.6K | 27% | 2 | 22.2K | 56.7% | 1 | | Feb 2026 | 8.8K | 23.8% | 2 | 22.1K | 60.1% | 1 | | Mar 2026 | 9.1K | 20.9% | 2 | 27.3K | 63% | 1 | | Apr 2026 | 9.1K | 24.5% | 2 | 22.6K | 61% | 1 | | May 2026 | 9.1K | 23.7% | 2 | 22.6K | 58.9% | 1 | | Jun 2026 | 9.2K | 24.1% | 2 | 22.6K | 59.5% | 1 | | Jul 2026 | 7.5K | 20.9% | 2 | 22.1K | 61.5% | 1 | | Aug 2026 | 9K | 22.8% | 2 | 22.1K | 56% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Music Works’ and Rockshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Music Works**: Measured on the search terms “music works”, “music works guitars”, “music works near me”, “music works nz”, “musicworks”, “musicworks co nz” and “musicworks nz”, summed into one figure. - **Rockshop**: Measured on the search terms “rockshop”, “rockshop co nz”, “rockshop guitars”, “rockshop near me”, “rockshop nz” and “rockshop online”, summed into one figure. - [Music Works profile](/demand/nz/brands/music-works) - [Rockshop profile](/demand/nz/brands/rockshop) - [All musical instrument retailers in New Zealand](/demand/nz/categories/nz-musical-instrument-retailers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Music Works or Rockshop? In August 2026, Rockshop had more branded searches than Music Works among musical instrument retailers in New Zealand. Rockshop was estimated to have 22.1K branded searches compared to Music Works’ 9K, and held a 56% Share of Search versus Music Works’ 22.8%. ## Cite this page Brandwave. "Music Works vs Rockshop: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/music-works-vs-rockshop This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/music-works-vs-rockshop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.