--- title: "Muscle Nation vs OptiSlim: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Muscle Nation or OptiSlim? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/muscle-nation-vs-optislim" publisher: "Brandwave" --- # Muscle Nation vs OptiSlim: Which is more popular by branded search in New Zealand? Which is more popular in search, Muscle Nation or OptiSlim? Compare estimated monthly branded-search demand and Share of Search inside the Meal replacement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Muscle Nation and OptiSlim - **Competitive set**: Meal replacement brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Muscle Nation Share of Search**: 51.8% - **OptiSlim Share of Search**: 24.3% ## Which is more popular in search, Muscle Nation or OptiSlim? - In August 2026, Muscle Nation had more branded searches than OptiSlim among meal replacement brands in New Zealand. Muscle Nation was estimated to have 9.9K branded searches compared to OptiSlim’s 4.7K, and held a 51.8% Share of Search versus OptiSlim’s 24.3%. - The lead changed hands 3 times in the 11 months ending August 2026: Muscle Nation took it in November 2025, OptiSlim took it in January 2026, Muscle Nation took it in February 2026. - Across the 11 months ending August 2026, Muscle Nation’s estimated Share of Search among meal replacement brands in New Zealand moved from 26.9% to 51.8%, and its estimated monthly branded searches moved from 3.6K to 9.9K. - Across the 11 months ending August 2026, OptiSlim’s estimated Share of Search among meal replacement brands in New Zealand moved from 35.6% to 24.3%, and its estimated monthly branded searches moved from 4.8K to 4.7K. ## How did search popularity change for New Zealand meal replacement brands in August 2026? - In August 2026, Muscle Nation gained estimated Share of Search among meal replacement brands in New Zealand, from 38.1% to 51.8%. - In August 2026, OptiSlim lost estimated Share of Search among meal replacement brands in New Zealand, from 31.1% to 24.3%. ## Month by month | Month | Muscle Nation estimated searches | Muscle Nation Share of Search | Muscle Nation rank | OptiSlim estimated searches | OptiSlim Share of Search | OptiSlim rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 26.9% | 3 | 4.8K | 35.6% | 1 | | Nov 2025 | 18.1K | 65.4% | 1 | 4.8K | 17.2% | 2 | | Dec 2025 | 5.4K | 45.3% | 1 | 3.3K | 27.9% | 2 | | Jan 2026 | 4.4K | 28.4% | 2 | 6.2K | 39.5% | 1 | | Feb 2026 | 5.4K | 37.7% | 1 | 4.5K | 31.3% | 2 | | Mar 2026 | 8.1K | 47% | 1 | 4.5K | 26.3% | 2 | | Apr 2026 | 6.6K | 43.5% | 1 | 4.5K | 29.5% | 2 | | May 2026 | 5.4K | 39.1% | 1 | 4.3K | 31.4% | 2 | | Jun 2026 | 14.8K | 62.7% | 1 | 4.4K | 18.7% | 2 | | Jul 2026 | 5.4K | 38.1% | 1 | 4.4K | 31.1% | 2 | | Aug 2026 | 9.9K | 51.8% | 1 | 4.7K | 24.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Muscle Nation’s and OptiSlim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Muscle Nation**: Measured on the search terms “muscle nation”, “muscle nation meal replacement”, “muscle nation powder” and “muscle nation shake”, summed into one figure. - **OptiSlim**: Measured on the search terms “optislim”, “optislim bars”, “optislim diet plan”, “optislim for men”, “optislim life”, “optislim meal replacement”, “optislim near me”, “optislim nutrition”, “optislim nz”, “optislim online”, “optislim platinum”, “optislim platinum plus”, “optislim powder”, “optislim shake”, “optislim soup”, “optislim variety pack”, “optislim vlcd” and “optislim vlcd shakes”, summed into one figure. - [Muscle Nation profile](/demand/nz/brands/muscle-nation) - [OptiSlim profile](/demand/nz/brands/optislim) - [All meal replacement brands in New Zealand](/demand/nz/categories/nz-meal-replacement-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Muscle Nation or OptiSlim? In August 2026, Muscle Nation had more branded searches than OptiSlim among meal replacement brands in New Zealand. Muscle Nation was estimated to have 9.9K branded searches compared to OptiSlim’s 4.7K, and held a 51.8% Share of Search versus OptiSlim’s 24.3%. ## Cite this page Brandwave. "Muscle Nation vs OptiSlim: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/muscle-nation-vs-optislim This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/muscle-nation-vs-optislim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.