--- title: "Musashi vs NZ Protein: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Musashi or NZ Protein? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/musashi-vs-nz-protein" publisher: "Brandwave" --- # Musashi vs NZ Protein: Which is more popular by branded search in New Zealand? Which is more popular in search, Musashi or NZ Protein? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Musashi and NZ Protein - **Competitive set**: Sports nutrition brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Musashi Share of Search**: 47.9% - **NZ Protein Share of Search**: 22.3% ## Which is more popular in search, Musashi or NZ Protein? - In August 2026, Musashi had more branded searches than NZ Protein among sports nutrition brands in New Zealand. Musashi was estimated to have 29.7K branded searches compared to NZ Protein’s 13.8K, and held a 47.9% Share of Search versus NZ Protein’s 22.3%. - Musashi was ahead of NZ Protein in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Musashi’s estimated Share of Search among sports nutrition brands in New Zealand moved from 52.5% to 47.9%, and its estimated monthly branded searches moved from 25.9K to 29.7K. - Across the 11 months ending August 2026, NZ Protein’s estimated Share of Search among sports nutrition brands in New Zealand moved from 23.4% to 22.3%, and its estimated monthly branded searches moved from 11.6K to 13.8K. ## How did search popularity change for New Zealand sports nutrition brands in August 2026? - In August 2026, NZ Protein overtook Optimum Nutrition to rank 2nd among sports nutrition brands in New Zealand, at 22.3%. - In August 2026, Musashi gained estimated Share of Search among sports nutrition brands in New Zealand, from 37.2% to 47.9%. ## Month by month | Month | Musashi estimated searches | Musashi Share of Search | Musashi rank | NZ Protein estimated searches | NZ Protein Share of Search | NZ Protein rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.9K | 52.5% | 1 | 11.6K | 23.4% | 2 | | Nov 2025 | 25.8K | 50.9% | 1 | 11.6K | 22.9% | 2 | | Dec 2025 | 20K | 54.8% | 1 | 8K | 22% | 2 | | Jan 2026 | 27.2K | 52% | 1 | 12.1K | 23.1% | 2 | | Feb 2026 | 29.3K | 51.2% | 1 | 11.8K | 20.6% | 2 | | Mar 2026 | 29.7K | 49.8% | 1 | 11.8K | 19.8% | 2 | | Apr 2026 | 24.5K | 46.7% | 1 | 11.7K | 22.2% | 2 | | May 2026 | 29.1K | 40.7% | 1 | 11.9K | 16.6% | 3 | | Jun 2026 | 28.8K | 34.7% | 2 | 16.9K | 20.4% | 3 | | Jul 2026 | 27.5K | 37.2% | 1 | 14.3K | 19.4% | 3 | | Aug 2026 | 29.7K | 47.9% | 1 | 13.8K | 22.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Musashi’s and NZ Protein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Musashi**: Measured on the search terms “musashi”, “musashi 100 whey”, “musashi 100 whey protein”, “musashi bulk protein”, “musashi creatine”, “musashi electrolytes”, “musashi energy”, “musashi fat metaboliser”, “musashi high protein”, “musashi high protein 2kg”, “musashi near me”, “musashi nz”, “musashi online”, “musashi plant protein”, “musashi pre workout”, “musashi protein”, “musashi protein powder”, “musashi protein powder nz”, “musashi protein shaker”, “musashi protein shred and burn”, “musashi shred”, “musashi shred & burn”, “musashi whey” and “musashi whey protein”, summed into one figure. - **NZ Protein**: Measured on the search terms “nz protein co nz”, “nz protein collagen”, “nz protein creatine”, “nz protein near me”, “nz protein nz”, “nz protein pea protein”, “nz protein shakes”, “nz protein whey isolate”, “nzprotein”, “nzprotein co nz”, “nzprotein creatine” and “nzprotein nz”, summed into one figure. - [Musashi profile](/demand/nz/brands/musashi) - [NZ Protein profile](/demand/nz/brands/nz-protein) - [All sports nutrition brands in New Zealand](/demand/nz/categories/nz-sports-nutrition-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Musashi or NZ Protein? In August 2026, Musashi had more branded searches than NZ Protein among sports nutrition brands in New Zealand. Musashi was estimated to have 29.7K branded searches compared to NZ Protein’s 13.8K, and held a 47.9% Share of Search versus NZ Protein’s 22.3%. ## Cite this page Brandwave. "Musashi vs NZ Protein: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/musashi-vs-nz-protein This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/musashi-vs-nz-protein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.