--- title: "Multiplier vs Oyster HR: Which is searched more in New Zealand?" description: "Is Multiplier or Oyster HR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/multiplier-vs-oyster-hr" publisher: "Brandwave" --- # Multiplier vs Oyster HR: Which is searched more in New Zealand? Is Multiplier or Oyster HR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Multiplier and Oyster HR - **Competitive set**: Employer of record platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Multiplier Share of Search**: 1.3% - **Oyster HR Share of Search**: 0.12% ## Is Multiplier or Oyster HR more popular in search? - In September 2026, Multiplier had more branded searches than Oyster HR among employer of record platforms in New Zealand. Multiplier had about 220 branded searches, while Oyster HR had 20. Multiplier made up 1.3% of all employer of record platform searches we track, and Oyster HR accounted for 0.12%. - Multiplier was ahead of Oyster HR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Multiplier’s share of searches among employer of record platforms in New Zealand moved from 0.8% to 1.3%, and its estimated monthly branded searches moved from 150 to 220. - Across the 12 months ending September 2026, Oyster HR’s share of searches among employer of record platforms in New Zealand moved from 0.11% to 0.12%, and its estimated monthly branded searches held steady at 20. ## Top employer of record platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Multiplier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Oyster HR was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Multiplier was listed before Oyster HR in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remote | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Employment Hero | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Multiplier | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | RemoFirst | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Oyster HR | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | G-P | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pebl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Atlas HXM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Papaya Global | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employer of record platforms - Asked ChatGPT "Which employer of record platform should I use in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst - Asked ChatGPT "What are the best employer of record platforms in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst, 5. Multiplier, 6. Oyster HR - Asked ChatGPT "What's the best employer of record platform in New Zealand for hiring staff overseas?": 1. Deel, 2. Remote, 3. Multiplier, 4. RemoFirst - Searched Google, AI Overview "employer of record platform": 1. Employment Hero, 2. Deel, 3. Multiplier, 4. Remote - Searched Google, AI Overview "global hiring platform": 1. Remote, 2. Deel Not named in any answer: G-P, Pebl, Atlas HXM and Papaya Global. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employer of record platforms in September 2026? - Estimated monthly branded searches for Multiplier in New Zealand rose 46.7% over 12 measured months, from 150 to 220 in September 2026. ## Month by month | Month | Multiplier estimated searches | Multiplier Share of Search | Multiplier rank | Oyster HR estimated searches | Oyster HR Share of Search | Oyster HR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 0.8% | 4 | 20 | 0.11% | 6 | | Nov 2025 | 180 | 0.95% | 4 | 20 | 0.11% | 6 | | Dec 2025 | 150 | 1% | 4 | 20 | 0.14% | 5 | | Jan 2026 | 190 | 1.2% | 4 | 20 | 0.13% | 7 | | Feb 2026 | 180 | 1.2% | 4 | 30 | 0.19% | 5 | | Mar 2026 | 220 | 1.3% | 4 | 10 | 0.06% | 9 | | Apr 2026 | 220 | 1.5% | 4 | 20 | 0.14% | 8 | | May 2026 | 220 | 1.3% | 4 | 10 | 0.06% | 9 | | Jun 2026 | 230 | 1.4% | 4 | 10 | 0.06% | 8 | | Jul 2026 | 180 | 1.1% | 4 | 10 | 0.06% | 9 | | Aug 2026 | 180 | 1.1% | 4 | 20 | 0.12% | 6 | | Sep 2026 | 220 | 1.3% | 4 | 20 | 0.12% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Multiplier’s and Oyster HR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Multiplier**: Measured on the search terms “multiplier eor” and “multiplier hr”, summed into one figure. - **Oyster HR**: Measured on the search terms “oyster hr” and “oysterhr”, summed into one figure. - [Multiplier profile](/demand/nz/brands/multiplier) - [Oyster HR profile](/demand/nz/brands/oyster-hr) - [All employer of record platforms in New Zealand](/demand/nz/categories/nz-employer-of-record-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Multiplier or Oyster HR more popular in search? In September 2026, Multiplier had more branded searches than Oyster HR among employer of record platforms in New Zealand. Multiplier had about 220 branded searches, while Oyster HR had 20. Multiplier made up 1.3% of all employer of record platform searches we track, and Oyster HR accounted for 0.12%. ## Cite this page Brandwave. "Multiplier vs Oyster HR: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/multiplier-vs-oyster-hr This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/multiplier-vs-oyster-hr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.