--- title: "Mudbrick vs Te Motu: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mudbrick or Te Motu? Compare estimated monthly branded-search demand and Share of Search inside the Waiheke Island wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mudbrick-vs-te-motu" publisher: "Brandwave" --- # Mudbrick vs Te Motu: Which is more popular by branded search in New Zealand? Which is more popular in search, Mudbrick or Te Motu? Compare estimated monthly branded-search demand and Share of Search inside the Waiheke Island wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mudbrick and Te Motu - **Competitive set**: Waiheke Island wineries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mudbrick Share of Search**: 34.9% - **Te Motu Share of Search**: 7.6% ## Which is more popular in search, Mudbrick or Te Motu? - In August 2026, Mudbrick had more branded searches than Te Motu among waiheke island wineries in New Zealand. Mudbrick was estimated to have 14.2K branded searches compared to Te Motu’s 3.1K, and held a 34.9% Share of Search versus Te Motu’s 7.6%. - Mudbrick was ahead of Te Motu in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mudbrick’s estimated Share of Search among waiheke island wineries in New Zealand moved from 29% to 34.9%, and its estimated monthly branded searches moved from 17.6K to 14.2K. - Across the 11 months ending August 2026, Te Motu’s estimated Share of Search among waiheke island wineries in New Zealand moved from 7.7% to 7.6%, and its estimated monthly branded searches moved from 4.7K to 3.1K. ## How did search popularity change for New Zealand waiheke island wineries in August 2026? - In August 2026, Mudbrick gained estimated Share of Search among waiheke island wineries in New Zealand, from 33.2% to 34.9%. - In August 2026, Te Motu gained estimated Share of Search among waiheke island wineries in New Zealand, from 7% to 7.6%. ## Month by month | Month | Mudbrick estimated searches | Mudbrick Share of Search | Mudbrick rank | Te Motu estimated searches | Te Motu Share of Search | Te Motu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.6K | 29% | 1 | 4.7K | 7.7% | 6 | | Nov 2025 | 25.4K | 29.7% | 1 | 6.6K | 7.7% | 6 | | Dec 2025 | 31.1K | 28.2% | 1 | 8.2K | 7.4% | 6 | | Jan 2026 | 37.8K | 30.2% | 1 | 9.7K | 7.8% | 6 | | Feb 2026 | 30.8K | 29.9% | 1 | 7.8K | 7.6% | 6 | | Mar 2026 | 25.2K | 30.6% | 1 | 6.6K | 8% | 6 | | Apr 2026 | 20.8K | 32% | 1 | 4.5K | 6.9% | 6 | | May 2026 | 17K | 35.2% | 1 | 3.7K | 7.7% | 6 | | Jun 2026 | 12.3K | 33.8% | 1 | 2.2K | 6% | 6 | | Jul 2026 | 14.6K | 33.2% | 1 | 3.1K | 7% | 6 | | Aug 2026 | 14.2K | 34.9% | 1 | 3.1K | 7.6% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mudbrick’s and Te Motu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mudbrick**: Measured on the search terms “mudbrick cellar door”, “mudbrick vineyard”, “mudbrick vineyard and restaurant church bay road oneroa waiheke island”, “mudbrick waiheke”, “mudbrick wine tasting” and “mudbrick winery”, summed into one figure. - **Te Motu**: Measured on the search terms “te motu vineyard”, “te motu waiheke”, “te motu wine tasting” and “te motu winery”, summed into one figure. - [Mudbrick profile](/demand/nz/brands/mudbrick) - [Te Motu profile](/demand/nz/brands/te-motu) - [All waiheke island wineries in New Zealand](/demand/nz/categories/nz-waiheke-wineries): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mudbrick or Te Motu? In August 2026, Mudbrick had more branded searches than Te Motu among waiheke island wineries in New Zealand. Mudbrick was estimated to have 14.2K branded searches compared to Te Motu’s 3.1K, and held a 34.9% Share of Search versus Te Motu’s 7.6%. ## Cite this page Brandwave. "Mudbrick vs Te Motu: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mudbrick-vs-te-motu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mudbrick-vs-te-motu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.