--- title: "Mud House vs Villa Maria: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mud House or Villa Maria? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mud-house-vs-villa-maria" publisher: "Brandwave" --- # Mud House vs Villa Maria: Which is more popular by branded search in New Zealand? Which is more popular in search, Mud House or Villa Maria? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mud House and Villa Maria - **Competitive set**: Wine brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mud House Share of Search**: 2.8% - **Villa Maria Share of Search**: 7.3% ## Which is more popular in search, Mud House or Villa Maria? - In August 2026, Villa Maria had more branded searches than Mud House among wine brands in New Zealand. Villa Maria was estimated to have 2.2K branded searches compared to Mud House’s 860, and held a 7.3% Share of Search versus Mud House’s 2.8%. - Villa Maria was ahead of Mud House in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mud House’s estimated Share of Search among wine brands in New Zealand moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 880 to 860. - Across the 11 months ending August 2026, Villa Maria’s estimated Share of Search among wine brands in New Zealand moved from 7.5% to 7.3%, and its estimated monthly branded searches moved from 2.8K to 2.2K. ## How did search popularity change for New Zealand wine brands in August 2026? - In August 2026, Yealands overtook Mud House to rank 8th among wine brands in New Zealand, at 3.2%. - In August 2026, Villa Maria gained estimated Share of Search among wine brands in New Zealand, from 6.7% to 7.3%. ## Month by month | Month | Mud House estimated searches | Mud House Share of Search | Mud House rank | Villa Maria estimated searches | Villa Maria Share of Search | Villa Maria rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 2.3% | 10 | 2.8K | 7.5% | 5 | | Nov 2025 | 1K | 2.3% | 8 | 3K | 6.9% | 5 | | Dec 2025 | 2.1K | 3.5% | 7 | 3.5K | 5.8% | 5 | | Jan 2026 | 1.3K | 2.3% | 8 | 3.3K | 6.1% | 5 | | Feb 2026 | 1.1K | 2.2% | 10 | 2.9K | 5.8% | 5 | | Mar 2026 | 1.1K | 2.4% | 10 | 3.3K | 6.9% | 5 | | Apr 2026 | 950 | 2.5% | 10 | 2.1K | 5.6% | 5 | | May 2026 | 920 | 2.7% | 9 | 3K | 8.8% | 4 | | Jun 2026 | 810 | 2.7% | 9 | 2.4K | 8.2% | 4 | | Jul 2026 | 770 | 2.7% | 9 | 1.9K | 6.7% | 5 | | Aug 2026 | 860 | 2.8% | 10 | 2.2K | 7.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mud House’s and Villa Maria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mud House**: Measured on the search terms “mud house”, “mud house merlot”, “mud house new zealand”, “mud house nz”, “mud house pinot”, “mud house pinot gris”, “mud house riesling”, “mud house rose”, “mud house sauvignon”, “mud house wine”, “mudhouse”, “mudhouse co nz”, “mudhouse nz” and “mudhouse wine”, summed into one figure. - **Villa Maria**: Measured on the search terms “villa maria near me”, “villa maria new zealand”, “villa maria nz”, “villa maria online”, “villa maria pinot noir”, “villa maria sauvignon blanc”, “villa maria wine”, “villamaria”, “villamaria co nz”, “villamaria sauvignon blanc” and “villamaria wine”, summed into one figure. - [Mud House profile](/demand/nz/brands/mud-house) - [Villa Maria profile](/demand/nz/brands/villa-maria) - [All wine brands in New Zealand](/demand/nz/categories/nz-wine-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mud House or Villa Maria? In August 2026, Villa Maria had more branded searches than Mud House among wine brands in New Zealand. Villa Maria was estimated to have 2.2K branded searches compared to Mud House’s 860, and held a 7.3% Share of Search versus Mud House’s 2.8%. ## Cite this page Brandwave. "Mud House vs Villa Maria: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mud-house-vs-villa-maria This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mud-house-vs-villa-maria. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.