--- title: "Muck Rack vs Talkwalker: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Muck Rack or Talkwalker? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/muck-rack-vs-talkwalker" publisher: "Brandwave" --- # Muck Rack vs Talkwalker: Which is more popular by branded search in New Zealand? Which is more popular in search, Muck Rack or Talkwalker? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Muck Rack and Talkwalker - **Competitive set**: Media monitoring and social listening tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Muck Rack Share of Search**: 5.1% - **Talkwalker Share of Search**: 2.5% ## Which is more popular in search, Muck Rack or Talkwalker? - In August 2026, Muck Rack had more branded searches than Talkwalker among media monitoring and social listening tools in New Zealand. Muck Rack was estimated to have 40 branded searches compared to Talkwalker’s 20, and held a 5.1% Share of Search versus Talkwalker’s 2.5%. - The lead changed hands 2 times in the 11 months ending August 2026: Talkwalker took it in March 2026, Muck Rack took it in April 2026. - Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 7.5% to 5.1%, and its estimated monthly branded searches moved from 70 to 40. - Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 4.3% to 2.5%, and its estimated monthly branded searches moved from 40 to 20. ## How did search popularity change for New Zealand media monitoring and social listening tools in August 2026? - In August 2026, Mention overtook Talkwalker to rank 5th among media monitoring and social listening tools in New Zealand, at 2.5%. - In August 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 7% to 5.1%. - In August 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 3.5% to 2.5%. ## Month by month | Month | Muck Rack estimated searches | Muck Rack Share of Search | Muck Rack rank | Talkwalker estimated searches | Talkwalker Share of Search | Talkwalker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 7.5% | 4 | 40 | 4.3% | 5 | | Nov 2025 | 40 | 4.3% | 4 | 40 | 4.3% | 5 | | Dec 2025 | 40 | 5.6% | 4 | 30 | 4.2% | 5 | | Jan 2026 | 40 | 5.3% | 4 | 40 | 5.3% | 5 | | Feb 2026 | 60 | 8% | 4 | 50 | 6.7% | 5 | | Mar 2026 | 50 | 5.7% | 5 | 60 | 6.9% | 4 | | Apr 2026 | 50 | 5.9% | 4 | 30 | 3.5% | 5 | | May 2026 | 50 | 5.6% | 4 | 20 | 2.2% | 5 | | Jun 2026 | 50 | 6.5% | 4 | 30 | 3.9% | 5 | | Jul 2026 | 60 | 7% | 4 | 30 | 3.5% | 5 | | Aug 2026 | 40 | 5.1% | 4 | 20 | 2.5% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Muck Rack’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Muck Rack**: Measured on the search terms “muck rack”, “muck rack media monitoring”, “muck rack social listening”, “muckrack” and “muckrack media monitoring”, summed into one figure. - **Talkwalker**: Measured on the search terms “talkwalker”, “talkwalker media monitoring” and “talkwalker social listening”, summed into one figure. - [Muck Rack profile](/demand/nz/brands/muck-rack) - [Talkwalker profile](/demand/nz/brands/talkwalker) - [All media monitoring and social listening tools in New Zealand](/demand/nz/categories/nz-media-monitoring-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Muck Rack or Talkwalker? In August 2026, Muck Rack had more branded searches than Talkwalker among media monitoring and social listening tools in New Zealand. Muck Rack was estimated to have 40 branded searches compared to Talkwalker’s 20, and held a 5.1% Share of Search versus Talkwalker’s 2.5%. ## Cite this page Brandwave. "Muck Rack vs Talkwalker: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/muck-rack-vs-talkwalker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/muck-rack-vs-talkwalker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.