--- title: "Muck Rack vs Streem: Which is searched more in New Zealand?" description: "Is Muck Rack or Streem more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/muck-rack-vs-streem" publisher: "Brandwave" --- # Muck Rack vs Streem: Which is searched more in New Zealand? Is Muck Rack or Streem more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Muck Rack and Streem - **Competitive set**: Media monitoring and social listening tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Muck Rack Share of Search**: 3.7% - **Streem Share of Search**: 21.6% ## Is Muck Rack or Streem more popular in search? - In September 2026, Streem had more branded searches than Muck Rack among media monitoring and social listening tools in New Zealand. Streem had about 290 branded searches, while Muck Rack had 50. Streem made up 21.6% of all media monitoring and social listening tool searches we track, and Muck Rack accounted for 3.7%. - Streem was ahead of Muck Rack in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Muck Rack’s share of searches among media monitoring and social listening tools in New Zealand moved from 4.2% to 3.7%, and its estimated monthly branded searches moved from 70 to 50. - Across the 12 months ending September 2026, Streem’s share of searches among media monitoring and social listening tools in New Zealand moved from 17% to 21.6%, and its estimated monthly branded searches moved from 280 to 290. ## Top media monitoring and social listening tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Streem was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Muck Rack did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brandwatch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meltwater | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Streem | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Brand24 | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Sprout Social | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Talkwalker | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Isentia | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mention | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Muck Rack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about media monitoring and social listening tools - Asked ChatGPT "Which social listening tool should I use in New Zealand?": 1. Brandwatch, 2. Meltwater, 3. Sprout Social, 4. Brand24, 5. Streem - Asked ChatGPT "What are the best media monitoring and social listening tools in New Zealand?": 1. Streem, 2. Isentia, 3. Meltwater, 4. Brandwatch, 5. Brand24, 6. Talkwalker, 7. Sprout Social - Asked ChatGPT "What's the best social listening tool in New Zealand for a communications team?": 1. Streem, 2. Meltwater, 3. Brandwatch, 4. Talkwalker - Searched Google, AI Overview "best social listening tool": 1. Brandwatch, 2. Sprout Social, 3. Meltwater, 4. Talkwalker, 5. Brand24 - Searched Google, AI Overview "brand monitoring software": 1. Brand24, 2. Mention, 3. Brandwatch Not named in any answer: Muck Rack. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand media monitoring and social listening tools in September 2026? - In September 2026, Muck Rack gained share of searches among media monitoring and social listening tools in New Zealand, from 2.1% to 3.7%. - In September 2026, Streem lost share of searches among media monitoring and social listening tools in New Zealand, from 24% to 21.6%. ## Month by month | Month | Muck Rack estimated searches | Muck Rack Share of Search | Muck Rack rank | Streem estimated searches | Streem Share of Search | Streem rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 4.2% | 6 | 280 | 17% | 3 | | Nov 2025 | 40 | 2.6% | 6 | 280 | 17.9% | 3 | | Dec 2025 | 40 | 3.2% | 6 | 220 | 17.7% | 3 | | Jan 2026 | 40 | 3.1% | 6 | 280 | 21.4% | 2 | | Feb 2026 | 50 | 3.1% | 6 | 510 | 31.3% | 1 | | Mar 2026 | 40 | 2.3% | 8 | 510 | 29.5% | 1 | | Apr 2026 | 50 | 3.2% | 6 | 500 | 31.6% | 1 | | May 2026 | 50 | 3.1% | 6 | 420 | 26.4% | 1 | | Jun 2026 | 50 | 3.4% | 6 | 400 | 27% | 1 | | Jul 2026 | 50 | 3.2% | 6 | 340 | 22.1% | 2 | | Aug 2026 | 30 | 2.1% | 6 | 350 | 24% | 2 | | Sep 2026 | 50 | 3.7% | 6 | 290 | 21.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Muck Rack’s and Streem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Muck Rack**: Measured on the search terms “muck rack” and “muckrack”, summed into one figure. - **Streem**: Measured on the search terms “streem” and “streem media monitoring”, summed into one figure. - [Muck Rack profile](/demand/nz/brands/muck-rack) - [Streem profile](/demand/nz/brands/streem) - [All media monitoring and social listening tools in New Zealand](/demand/nz/categories/nz-media-monitoring-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Muck Rack or Streem more popular in search? In September 2026, Streem had more branded searches than Muck Rack among media monitoring and social listening tools in New Zealand. Streem had about 290 branded searches, while Muck Rack had 50. Streem made up 21.6% of all media monitoring and social listening tool searches we track, and Muck Rack accounted for 3.7%. ## Cite this page Brandwave. "Muck Rack vs Streem: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/muck-rack-vs-streem This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/muck-rack-vs-streem. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.