--- title: "MTF Finance vs UDC Finance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, MTF Finance or UDC Finance? Compare estimated monthly branded-search demand and Share of Search inside the Car finance providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mtf-finance-vs-udc-finance" publisher: "Brandwave" --- # MTF Finance vs UDC Finance: Which is more popular by branded search in New Zealand? Which is more popular in search, MTF Finance or UDC Finance? Compare estimated monthly branded-search demand and Share of Search inside the Car finance providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MTF Finance and UDC Finance - **Competitive set**: Car finance providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **MTF Finance Share of Search**: 43.9% - **UDC Finance Share of Search**: 26.7% ## Which is more popular in search, MTF Finance or UDC Finance? - In August 2026, MTF Finance had more branded searches than UDC Finance among car finance providers in New Zealand. MTF Finance was estimated to have 18.1K branded searches compared to UDC Finance’s 11K, and held a 43.9% Share of Search versus UDC Finance’s 26.7%. - MTF Finance was ahead of UDC Finance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, MTF Finance’s estimated Share of Search among car finance providers in New Zealand moved from 53.5% to 43.9%, and its estimated monthly branded searches moved from 21.8K to 18.1K. - Across the 11 months ending August 2026, UDC Finance’s estimated Share of Search among car finance providers in New Zealand moved from 22.1% to 26.7%, and its estimated monthly branded searches moved from 9K to 11K. ## How did search popularity change for New Zealand car finance providers in August 2026? - In August 2026, MTF Finance lost estimated Share of Search among car finance providers in New Zealand, from 44.5% to 43.9%. - Estimated monthly branded searches for UDC Finance in New Zealand rose 21.9% over 11 measured months, from 9K to 11K in August 2026. ## Month by month | Month | MTF Finance estimated searches | MTF Finance Share of Search | MTF Finance rank | UDC Finance estimated searches | UDC Finance Share of Search | UDC Finance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.8K | 53.5% | 1 | 9K | 22.1% | 3 | | Nov 2025 | 19.6K | 50.9% | 1 | 9K | 23.4% | 3 | | Dec 2025 | 17.9K | 49.1% | 1 | 9K | 24.8% | 2 | | Jan 2026 | 21.9K | 51.1% | 1 | 11K | 25.6% | 2 | | Feb 2026 | 19.6K | 50.8% | 1 | 9.1K | 23.6% | 3 | | Mar 2026 | 22.2K | 49.3% | 1 | 11.1K | 24.7% | 2 | | Apr 2026 | 18.2K | 46.6% | 1 | 11.1K | 28.3% | 2 | | May 2026 | 19.6K | 50.3% | 1 | 9.4K | 24.1% | 2 | | Jun 2026 | 19.7K | 45.9% | 1 | 11.1K | 25.9% | 3 | | Jul 2026 | 18.1K | 44.5% | 1 | 11.1K | 27.1% | 3 | | Aug 2026 | 18.1K | 43.9% | 1 | 11K | 26.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using MTF Finance’s and UDC Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MTF Finance**: Measured on the search terms “finance mtf”, “mtf”, “mtf car finance”, “mtf car loan”, “mtf car loans”, “mtf carlton corner”, “mtf co nz”, “mtf finance”, “mtf finance henderson”, “mtf finance interest rates”, “mtf finance near me”, “mtf finance new plymouth”, “mtf finance new zealand”, “mtf finance nz”, “mtf finance personal loan”, “mtf finance rates”, “mtf loan”, “mtf loans”, “mtf nz”, “mtf personal loan”, “mtf personal loans” and “mtf vehicle finance”, summed into one figure. - **UDC Finance**: Measured on the search terms “udc co nz”, “udc finance”, “udc finance contact”, “udc finance near me”, “udc finance nz” and “udcfinance”, summed into one figure. - [MTF Finance profile](/demand/nz/brands/mtf-finance) - [UDC Finance profile](/demand/nz/brands/udc-finance) - [All car finance providers in New Zealand](/demand/nz/categories/nz-car-finance-providers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, MTF Finance or UDC Finance? In August 2026, MTF Finance had more branded searches than UDC Finance among car finance providers in New Zealand. MTF Finance was estimated to have 18.1K branded searches compared to UDC Finance’s 11K, and held a 43.9% Share of Search versus UDC Finance’s 26.7%. ## Cite this page Brandwave. "MTF Finance vs UDC Finance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mtf-finance-vs-udc-finance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mtf-finance-vs-udc-finance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.