--- title: "Mt Difficulty vs Rippon: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mt Difficulty or Rippon? Compare estimated monthly branded-search demand and Share of Search inside the Central Otago wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mt-difficulty-vs-rippon" publisher: "Brandwave" --- # Mt Difficulty vs Rippon: Which is more popular by branded search in New Zealand? Which is more popular in search, Mt Difficulty or Rippon? Compare estimated monthly branded-search demand and Share of Search inside the Central Otago wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mt Difficulty and Rippon - **Competitive set**: Central Otago wineries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mt Difficulty Share of Search**: 18% - **Rippon Share of Search**: 9.8% ## Which is more popular in search, Mt Difficulty or Rippon? - In August 2026, Mt Difficulty had more branded searches than Rippon among central otago wineries in New Zealand. Mt Difficulty was estimated to have 4.3K branded searches compared to Rippon’s 2.3K, and held an 18% Share of Search versus Rippon’s 9.8%. - Mt Difficulty was ahead of Rippon in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mt Difficulty’s estimated Share of Search among central otago wineries in New Zealand moved from 17.7% to 18%, and its estimated monthly branded searches moved from 4.4K to 4.3K. - Across the 11 months ending August 2026, Rippon’s estimated Share of Search among central otago wineries in New Zealand moved from 9.5% to 9.8%, and its estimated monthly branded searches moved from 2.4K to 2.3K. ## How did search popularity change for New Zealand central otago wineries in August 2026? - In August 2026, Mt Difficulty overtook Gibbston Valley to rank 2nd among central otago wineries in New Zealand, at 18%. - In August 2026, Felton Road overtook Rippon to rank 5th among central otago wineries in New Zealand, at 10.2%. - Rippon’s estimated Share of Search among central otago wineries in New Zealand has gained ground for 3 months in a row, from 7.1% to 9.8% in August 2026. ## Month by month | Month | Mt Difficulty estimated searches | Mt Difficulty Share of Search | Mt Difficulty rank | Rippon estimated searches | Rippon Share of Search | Rippon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 17.7% | 2 | 2.4K | 9.5% | 5 | | Nov 2025 | 6K | 18.7% | 2 | 3K | 9.3% | 5 | | Dec 2025 | 8K | 21.6% | 2 | 3.4K | 9.2% | 5 | | Jan 2026 | 7.6K | 19.9% | 2 | 4.1K | 10.8% | 5 | | Feb 2026 | 7.9K | 22.6% | 2 | 3.4K | 9.6% | 5 | | Mar 2026 | 7.1K | 19.9% | 2 | 3.6K | 10.2% | 5 | | Apr 2026 | 5.9K | 19% | 2 | 3.2K | 10.2% | 5 | | May 2026 | 3.9K | 12.1% | 2 | 2.3K | 7.1% | 5 | | Jun 2026 | 3.8K | 16.5% | 2 | 1.8K | 7.8% | 5 | | Jul 2026 | 3.5K | 15.2% | 3 | 2.2K | 9.6% | 5 | | Aug 2026 | 4.3K | 18% | 2 | 2.3K | 9.8% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mt Difficulty’s and Rippon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mt Difficulty**: Measured on the search terms “mt difficulty”, “mt difficulty cellar door”, “mt difficulty chenin blanc”, “mt difficulty near me”, “mt difficulty pinot”, “mt difficulty pinot noir roaring meg”, “mt difficulty sauvignon blanc”, “mt difficulty wine”, “mt difficulty wine tasting” and “mtdifficulty”, summed into one figure. - **Rippon**: Measured on the search terms “rippon cellar door”, “rippon pinot noir”, “rippon vineyard”, “rippon vineyard and winery”, “rippon wanaka”, “rippon wine tasting” and “rippon winery”, summed into one figure. - [Mt Difficulty profile](/demand/nz/brands/mt-difficulty) - [Rippon profile](/demand/nz/brands/rippon) - [All central otago wineries in New Zealand](/demand/nz/categories/nz-central-otago-wineries): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mt Difficulty or Rippon? In August 2026, Mt Difficulty had more branded searches than Rippon among central otago wineries in New Zealand. Mt Difficulty was estimated to have 4.3K branded searches compared to Rippon’s 2.3K, and held an 18% Share of Search versus Rippon’s 9.8%. ## Cite this page Brandwave. "Mt Difficulty vs Rippon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mt-difficulty-vs-rippon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mt-difficulty-vs-rippon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.