--- title: "Mt Cook Alpine Salmon vs Sealord: Which is searched more in New Zealand?" description: "Is Mt Cook Alpine Salmon or Sealord more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salmon brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mt-cook-alpine-salmon-vs-sealord" publisher: "Brandwave" --- # Mt Cook Alpine Salmon vs Sealord: Which is searched more in New Zealand? Is Mt Cook Alpine Salmon or Sealord more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salmon brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mt Cook Alpine Salmon and Sealord - **Competitive set**: Salmon brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mt Cook Alpine Salmon Share of Search**: 22.3% - **Sealord Share of Search**: 13.4% ## Is Mt Cook Alpine Salmon or Sealord more popular in search? - In September 2026, Mt Cook Alpine Salmon had more branded searches than Sealord among salmon brands in New Zealand. Mt Cook Alpine Salmon had about 2,670 branded searches, while Sealord had 1,600. Mt Cook Alpine Salmon made up 22.3% of all salmon brand searches we track, and Sealord accounted for 13.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Sealord took it in May 2026, Mt Cook Alpine Salmon took it in August 2026. - Across the 12 months ending September 2026, Mt Cook Alpine Salmon’s share of searches among salmon brands in New Zealand moved from 19.2% to 22.3%, and its estimated monthly branded searches moved from 2.3K to 2.7K. - Across the 12 months ending September 2026, Sealord’s share of searches among salmon brands in New Zealand moved from 13.6% to 13.4%, and its estimated monthly branded searches held steady at 1.6K. ## Top salmon brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sealord was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mt Cook Alpine Salmon did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Regal Salmon | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ōra King | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sealord | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | John West | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Big Glory Bay | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Akaroa Salmon | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Mt Cook Alpine Salmon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about salmon brands - Asked ChatGPT "Which salmon brand should I buy in New Zealand?": 1. Regal Salmon, 2. Big Glory Bay, 3. Ōra King, 4. John West - Asked ChatGPT "What are the best salmon brands in New Zealand?": 1. Ōra King, 2. Regal Salmon, 3. Akaroa Salmon, 4. Sealord - Asked ChatGPT "What's the best salmon brand in New Zealand for everyday meals?": 1. Regal Salmon, 2. Sealord, 3. John West, 4. Ōra King - Searched Google, AI Overview "smoked salmon nz": named none of the brands we track Not named in any answer: Mt Cook Alpine Salmon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand salmon brands in September 2026? - In September 2026, Mt Cook Alpine Salmon gained share of searches among salmon brands in New Zealand, from 19.5% to 22.3%. - In September 2026, Sealord lost share of searches among salmon brands in New Zealand, from 16% to 13.4%. ## Month by month | Month | Mt Cook Alpine Salmon estimated searches | Mt Cook Alpine Salmon Share of Search | Mt Cook Alpine Salmon rank | Sealord estimated searches | Sealord Share of Search | Sealord rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 19.2% | 2 | 1.6K | 13.6% | 3 | | Nov 2025 | 2.8K | 21.3% | 2 | 1.3K | 9.9% | 3 | | Dec 2025 | 3.4K | 16.6% | 2 | 1K | 4.9% | 3 | | Jan 2026 | 2.8K | 24% | 2 | 1.3K | 11.2% | 3 | | Feb 2026 | 2.8K | 24.1% | 2 | 1.3K | 11.3% | 3 | | Mar 2026 | 2.5K | 21.1% | 2 | 1.6K | 13.7% | 3 | | Apr 2026 | 2.8K | 22.7% | 2 | 1.9K | 15.5% | 3 | | May 2026 | 2.7K | 20.4% | 3 | 2.9K | 22.1% | 2 | | Jun 2026 | 2.2K | 18% | 3 | 2.4K | 19.5% | 2 | | Jul 2026 | 2K | 17% | 3 | 2.4K | 20.2% | 2 | | Aug 2026 | 2.3K | 19.5% | 2 | 1.9K | 16% | 3 | | Sep 2026 | 2.7K | 22.3% | 2 | 1.6K | 13.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Mt Cook Alpine Salmon’s and Sealord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mt Cook Alpine Salmon**: Measured on the search terms “mt cook alpine salmon”, “mt cook salmon”, “mt cook salmon farm” and “mt cook salmon limited”, summed into one figure. - **Sealord**: Measured on the search term “sealord”. - [Mt Cook Alpine Salmon profile](/demand/nz/brands/mt-cook-alpine-salmon) - [Sealord profile](/demand/nz/brands/sealord) - [All salmon brands in New Zealand](/demand/nz/categories/nz-salmon-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mt Cook Alpine Salmon or Sealord more popular in search? In September 2026, Mt Cook Alpine Salmon had more branded searches than Sealord among salmon brands in New Zealand. Mt Cook Alpine Salmon had about 2,670 branded searches, while Sealord had 1,600. Mt Cook Alpine Salmon made up 22.3% of all salmon brand searches we track, and Sealord accounted for 13.4%. ## Cite this page Brandwave. "Mt Cook Alpine Salmon vs Sealord: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mt-cook-alpine-salmon-vs-sealord This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mt-cook-alpine-salmon-vs-sealord. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.