--- title: "Mt Cook Alpine Salmon vs Regal Salmon: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mt Cook Alpine Salmon or Regal Salmon? Compare estimated monthly branded-search demand and Share of Search inside the Salmon brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mt-cook-alpine-salmon-vs-regal-salmon" publisher: "Brandwave" --- # Mt Cook Alpine Salmon vs Regal Salmon: Which is more popular by branded search in New Zealand? Which is more popular in search, Mt Cook Alpine Salmon or Regal Salmon? Compare estimated monthly branded-search demand and Share of Search inside the Salmon brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mt Cook Alpine Salmon and Regal Salmon - **Competitive set**: Salmon brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mt Cook Alpine Salmon Share of Search**: 65% - **Regal Salmon Share of Search**: 2.6% ## Which is more popular in search, Mt Cook Alpine Salmon or Regal Salmon? - In August 2026, Mt Cook Alpine Salmon had more branded searches than Regal Salmon among salmon brands in New Zealand. Mt Cook Alpine Salmon was estimated to have 14.4K branded searches compared to Regal Salmon’s 570, and held a 65% Share of Search versus Regal Salmon’s 2.6%. - Mt Cook Alpine Salmon was ahead of Regal Salmon in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mt Cook Alpine Salmon’s estimated Share of Search among salmon brands in New Zealand moved from 68.8% to 65%, and its estimated monthly branded searches moved from 17.1K to 14.4K. - Across the 11 months ending August 2026, Regal Salmon’s estimated Share of Search among salmon brands in New Zealand moved from 1.4% to 2.6%, and its estimated monthly branded searches moved from 340 to 570. ## How did search popularity change for New Zealand salmon brands in August 2026? - In August 2026, Mt Cook Alpine Salmon gained estimated Share of Search among salmon brands in New Zealand, from 61.2% to 65%. - In August 2026, Regal Salmon gained estimated Share of Search among salmon brands in New Zealand, from 1.9% to 2.6%. ## Month by month | Month | Mt Cook Alpine Salmon estimated searches | Mt Cook Alpine Salmon Share of Search | Mt Cook Alpine Salmon rank | Regal Salmon estimated searches | Regal Salmon Share of Search | Regal Salmon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.1K | 68.8% | 1 | 340 | 1.4% | 4 | | Nov 2025 | 20.9K | 69.6% | 1 | 360 | 1.2% | 4 | | Dec 2025 | 25.6K | 61.2% | 1 | 440 | 1.1% | 4 | | Jan 2026 | 20.9K | 73% | 1 | 400 | 1.4% | 3 | | Feb 2026 | 29.9K | 79.8% | 1 | 290 | 0.77% | 4 | | Mar 2026 | 20.6K | 72.9% | 1 | 350 | 1.2% | 4 | | Apr 2026 | 25K | 77% | 1 | 260 | 0.8% | 4 | | May 2026 | 17.5K | 70.1% | 1 | 290 | 1.2% | 4 | | Jun 2026 | 12.1K | 61.7% | 1 | 350 | 1.8% | 3 | | Jul 2026 | 11.9K | 61.2% | 1 | 370 | 1.9% | 3 | | Aug 2026 | 14.4K | 65% | 1 | 570 | 2.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mt Cook Alpine Salmon’s and Regal Salmon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mt Cook Alpine Salmon**: Measured on the search terms “mt cook alpine salmon”, “mt cook alpine salmon near me”, “mt cook alpine salmon shop”, “mt cook salmon”, “mt cook salmon farm” and “mt cook salmon limited”, summed into one figure. - **Regal Salmon**: Measured on the search terms “regal salmon”, “regal salmon nz”, “regal salmon online”, “regal smoked salmon”, “regalsalmon” and “regalsalmon co nz”, summed into one figure. - [Mt Cook Alpine Salmon profile](/demand/nz/brands/mt-cook-alpine-salmon) - [Regal Salmon profile](/demand/nz/brands/regal-salmon) - [All salmon brands in New Zealand](/demand/nz/categories/nz-salmon-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mt Cook Alpine Salmon or Regal Salmon? In August 2026, Mt Cook Alpine Salmon had more branded searches than Regal Salmon among salmon brands in New Zealand. Mt Cook Alpine Salmon was estimated to have 14.4K branded searches compared to Regal Salmon’s 570, and held a 65% Share of Search versus Regal Salmon’s 2.6%. ## Cite this page Brandwave. "Mt Cook Alpine Salmon vs Regal Salmon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mt-cook-alpine-salmon-vs-regal-salmon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mt-cook-alpine-salmon-vs-regal-salmon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.