--- title: "MSR vs Stanley: Which is searched more in New Zealand?" description: "Is MSR or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/msr-vs-stanley" publisher: "Brandwave" --- # MSR vs Stanley: Which is searched more in New Zealand? Is MSR or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MSR and Stanley - **Competitive set**: Camping cookware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **MSR Share of Search**: 7.3% - **Stanley Share of Search**: 1.6% ## Is MSR or Stanley more popular in search? - In September 2026, MSR had more branded searches than Stanley among camping cookware brands in New Zealand. MSR had about 90 branded searches, while Stanley had 20. MSR made up 7.3% of all camping cookware brand searches we track, and Stanley accounted for 1.6%. - MSR was ahead of Stanley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MSR’s share of searches among camping cookware brands in New Zealand moved from 6.3% to 7.3%, and its estimated monthly branded searches held steady at 90. - Across the 12 months ending September 2026, Stanley’s share of searches among camping cookware brands in New Zealand moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 30 to 20. ## Top camping cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MSR appeared in all four answers. Stanley was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. MSR was listed before Stanley in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sea to Summit | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | MSR | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | GSI Outdoors | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Stanley | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Snow Peak | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about camping cookware brands - Asked ChatGPT "Which camping cookware brand should I buy in New Zealand?": 1. Sea to Summit, 2. GSI Outdoors, 3. MSR, 4. Stanley - Asked ChatGPT "What are the best camping cookware brands in New Zealand?": 1. Sea to Summit, 2. MSR, 3. GSI Outdoors, 4. Stanley, 5. Snow Peak - Asked ChatGPT "What's the best camping cookware brand in New Zealand for lightweight meals?": 1. MSR, 2. Sea to Summit - Searched Google, AI Overview "camping pots nz": 1. MSR Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camping cookware brands in September 2026? - Estimated monthly branded searches for Stanley in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## Month by month | Month | MSR estimated searches | MSR Share of Search | MSR rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 6.3% | 3 | 30 | 2.1% | 4 | | Nov 2025 | 110 | 7.1% | 3 | 30 | 1.9% | 4 | | Dec 2025 | 90 | 5.4% | 3 | 70 | 4.2% | 4 | | Jan 2026 | 140 | 8.3% | 3 | 30 | 1.8% | 4 | | Feb 2026 | 70 | 4.8% | 3 | 30 | 2.1% | 4 | | Mar 2026 | 110 | 7.1% | 3 | 20 | 1.3% | 5 | | Apr 2026 | 110 | 7.6% | 3 | 30 | 2.1% | 4 | | May 2026 | 70 | 5% | 3 | 30 | 2.2% | 4 | | Jun 2026 | 70 | 6.4% | 3 | 20 | 1.8% | 5 | | Jul 2026 | 70 | 6.1% | 3 | 20 | 1.7% | 4 | | Aug 2026 | 90 | 7.7% | 3 | 20 | 1.7% | 4 | | Sep 2026 | 90 | 7.3% | 3 | 20 | 1.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using MSR’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MSR**: Measured on the search term “msr stove”. - **Stanley**: Measured on the search terms “stanley camp cook set” and “stanley cook set”, summed into one figure. - [MSR profile](/demand/nz/brands/msr) - [Stanley profile](/demand/nz/brands/stanley) - [All camping cookware brands in New Zealand](/demand/nz/categories/nz-camping-cookware-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MSR or Stanley more popular in search? In September 2026, MSR had more branded searches than Stanley among camping cookware brands in New Zealand. MSR had about 90 branded searches, while Stanley had 20. MSR made up 7.3% of all camping cookware brand searches we track, and Stanley accounted for 1.6%. ## Cite this page Brandwave. "MSR vs Stanley: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/msr-vs-stanley This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/msr-vs-stanley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.