---
title: "MSD Animal Health vs Virbac: Which is searched more in New Zealand?"
description: "Is MSD Animal Health or Virbac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal health brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/msd-animal-health-vs-virbac"
publisher: "Brandwave"
---

# MSD Animal Health vs Virbac: Which is searched more in New Zealand?

Is MSD Animal Health or Virbac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal health brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MSD Animal Health and Virbac
- **Competitive set**: Animal health brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **MSD Animal Health Share of Search**: 14.1%
- **Virbac Share of Search**: 34.6%

## Is MSD Animal Health or Virbac more popular in search?

- In September 2026, Virbac had more branded searches than MSD Animal Health among animal health brands in New Zealand. Virbac had about 660 branded searches, while MSD Animal Health had 270. Virbac made up 34.6% of all animal health brand searches we track, and MSD Animal Health accounted for 14.1%.
- Virbac was ahead of MSD Animal Health in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSD Animal Health’s share of searches among animal health brands in New Zealand moved from 10.2% to 14.1%, and its estimated monthly branded searches moved from 180 to 270.
- Across the 12 months ending September 2026, Virbac’s share of searches among animal health brands in New Zealand moved from 32.4% to 34.6%, and its estimated monthly branded searches moved from 570 to 660.

## Top animal health brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MSD Animal Health was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Virbac was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MSD Animal Health was listed before Virbac in two out of three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zoetis | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| MSD Animal Health | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Virbac | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Boehringer Ingelheim Animal Health | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Elanco | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bomac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jurox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about animal health brands

- Asked ChatGPT "Which animal health brand should I buy in New Zealand?": 1. Virbac, 2. MSD Animal Health
- Asked ChatGPT "What are the best animal health brands in New Zealand?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health, 4. Virbac, 5. Elanco
- Asked ChatGPT "What's the best animal health brand in New Zealand for veterinary care?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health
- Searched Google, AI Overview "veterinary medicine nz": named none of the brands we track
- Searched Google, AI Overview "farm animal health": named none of the brands we track

Not named in any answer: Bomac and Jurox.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand animal health brands in September 2026?

- In September 2026, Virbac overtook Zoetis to become the leader among animal health brands in New Zealand, with 34.6% of the searches.
- MSD Animal Health’s share of searches among animal health brands in New Zealand has lost ground for 3 months in a row, from 16.4% to 14.1% in September 2026.

## Month by month

| Month | MSD Animal Health estimated searches | MSD Animal Health Share of Search | MSD Animal Health rank | Virbac estimated searches | Virbac Share of Search | Virbac rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 180 | 10.2% | 4 | 570 | 32.4% | 1 |
| Nov 2025 | 180 | 10.2% | 4 | 520 | 29.4% | 2 |
| Dec 2025 | 150 | 10.3% | 4 | 460 | 31.7% | 2 |
| Jan 2026 | 210 | 13.5% | 4 | 540 | 34.8% | 1 |
| Feb 2026 | 220 | 13.3% | 4 | 470 | 28.3% | 2 |
| Mar 2026 | 270 | 13.6% | 4 | 720 | 36.4% | 1 |
| Apr 2026 | 270 | 15.8% | 4 | 560 | 32.7% | 1 |
| May 2026 | 220 | 11.8% | 4 | 600 | 32.3% | 1 |
| Jun 2026 | 320 | 16.4% | 4 | 650 | 33.3% | 1 |
| Jul 2026 | 270 | 14.3% | 4 | 660 | 34.9% | 1 |
| Aug 2026 | 270 | 14.2% | 4 | 560 | 29.5% | 2 |
| Sep 2026 | 270 | 14.1% | 4 | 660 | 34.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using MSD Animal Health’s and Virbac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MSD Animal Health**: Measured on the search terms “msd animal health” and “msd animal health products”, summed into one figure.
- **Virbac**: Measured on the search terms “calgophos virbac”, “cet virbac”, “enzymatic virbac”, “equimyl virbac”, “feluro virbac”, “gastro virbac”, “milteforan virbac”, “neutered cat virbac”, “nutrigel virbac”, “urology virbac”, “veggie dent virbac”, “veggiedent fresh virbac”, “virbac”, “virbac alizin”, “virbac allerderm”, “virbac allergy”, “virbac allermyl”, “virbac anxitane”, “virbac aquadent”, “virbac cat”, “virbac cet”, “virbac cet aquadent”, “virbac cet chews”, “virbac cet enzymatic”, “virbac cet veggiedent”, “virbac chews”, “virbac clomicalm”, “virbac cortavance”, “virbac cortavance spray”, “virbac dermacool”, “virbac ear”, “virbac ear cleanser”, “virbac easotic”, “virbac enzymatic”, “virbac enzymatic chews”, “virbac enzymatic toothpaste”, “virbac epi soothe”, “virbac equimax”, “virbac flea”, “virbac flea spray”, “virbac flea treatment”, “virbac fogger”, “virbac food”, “virbac fortiflex”, “virbac gel”, “virbac hexarinse”, “virbac hpm”, “virbac humigel”, “virbac indorex spray”, “virbac keratolux”, “virbac ketochlor”, “virbac kidney”, “virbac megaderm”, “virbac milpro”, “virbac mouthwash”, “virbac multimin”, “virbac neutered cat”, “virbac nutri plus”, “virbac nutribound”, “virbac pasta”, “virbac pet”, “virbac pet food”, “virbac pet products”, “virbac pet toothpaste”, “virbac preventic collar”, “virbac pronefra”, “virbac puppy”, “virbac puppy food”, “virbac rawhide”, “virbac rebound”, “virbac rebound cat”, “virbac sebolytic”, “virbac sensitive”, “virbac spot on”, “virbac spray”, “virbac struvite dissolution”, “virbac suprelorin”, “virbac toothpaste”, “virbac toothpaste kit”, “virbac urinary”, “virbac urology”, “virbac urology 1”, “virbac veggiedent”, “virbac veggiedent fresh”, “virbac vet”, “virbac vet aquadent”, “virbac veterinary”, “virbac veterinary products”, “virbac vt phak”, “virbac zenifel” and “vt phak virbac”, summed into one figure.

- [MSD Animal Health profile](/demand/nz/brands/msd-animal-health)
- [Virbac profile](/demand/nz/brands/virbac)
- [All animal health brands in New Zealand](/demand/nz/categories/nz-animal-health-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is MSD Animal Health or Virbac more popular in search?

In September 2026, Virbac had more branded searches than MSD Animal Health among animal health brands in New Zealand. Virbac had about 660 branded searches, while MSD Animal Health had 270. Virbac made up 34.6% of all animal health brand searches we track, and MSD Animal Health accounted for 14.1%.

## Cite this page

Brandwave. "MSD Animal Health vs Virbac: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/msd-animal-health-vs-virbac

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/msd-animal-health-vs-virbac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.