--- title: "MSC Cruises vs Norwegian Cruise Line: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, MSC Cruises or Norwegian Cruise Line? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/msc-cruises-vs-norwegian-cruise-line" publisher: "Brandwave" --- # MSC Cruises vs Norwegian Cruise Line: Which is more popular by branded search in New Zealand? Which is more popular in search, MSC Cruises or Norwegian Cruise Line? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MSC Cruises and Norwegian Cruise Line - **Competitive set**: Cruise lines - **Market**: New Zealand - **Month measured**: Aug 2026 - **MSC Cruises Share of Search**: 2.7% - **Norwegian Cruise Line Share of Search**: 6.3% ## Which is more popular in search, MSC Cruises or Norwegian Cruise Line? - In August 2026, Norwegian Cruise Line had more branded searches than MSC Cruises among cruise lines in New Zealand. Norwegian Cruise Line was estimated to have 3.6K branded searches compared to MSC Cruises’ 1.5K, and held a 6.3% Share of Search versus MSC Cruises’ 2.7%. - Norwegian Cruise Line was ahead of MSC Cruises in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines in New Zealand moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 1.9K to 1.5K. - Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines in New Zealand moved from 9.1% to 6.3%, and its estimated monthly branded searches moved from 5.2K to 3.6K. ## How did search popularity change for New Zealand cruise lines in August 2026? - In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%. - In August 2026, MSC Cruises gained estimated Share of Search among cruise lines in New Zealand, from 2.2% to 2.7%. ## Month by month | Month | MSC Cruises estimated searches | MSC Cruises Share of Search | MSC Cruises rank | Norwegian Cruise Line estimated searches | Norwegian Cruise Line Share of Search | Norwegian Cruise Line rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 3.3% | 9 | 5.2K | 9.1% | 5 | | Nov 2025 | 1.9K | 3% | 9 | 5.3K | 8.6% | 5 | | Dec 2025 | 1.8K | 3% | 9 | 4.8K | 7.8% | 5 | | Jan 2026 | 2.8K | 3.3% | 9 | 9.5K | 11.1% | 5 | | Feb 2026 | 2.3K | 2.7% | 9 | 6.7K | 7.8% | 5 | | Mar 2026 | 1.3K | 1.9% | 9 | 5.2K | 7.7% | 6 | | Apr 2026 | 1.6K | 3% | 9 | 5.2K | 9.5% | 5 | | May 2026 | 1.6K | 3.1% | 9 | 3.9K | 7.3% | 5 | | Jun 2026 | 1.4K | 2.6% | 9 | 3.6K | 6.6% | 6 | | Jul 2026 | 1.3K | 2.2% | 9 | 3.2K | 5.6% | 6 | | Aug 2026 | 1.5K | 2.7% | 9 | 3.6K | 6.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using MSC Cruises’ and Norwegian Cruise Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MSC Cruises**: Measured on the search terms “msc cruise”, “msc cruise deals”, “msc cruise line ships”, “msc cruise nz”, “msc cruises near me”, “msc cruises new zealand” and “msccruises co nz”, summed into one figure. - **Norwegian Cruise Line**: Measured on the search terms “ncl com”, “ncl cruise”, “ncl cruise ships”, “norwegian cruise line”, “norwegian cruise line bliss”, “norwegian cruise line breakaway”, “norwegian cruise line dawn”, “norwegian cruise line gem”, “norwegian cruise line itinerary”, “norwegian cruise line jade”, “norwegian cruise line near me”, “norwegian cruise line nz”, “norwegian cruise line pearl”, “norwegian cruise line pride of america”, “norwegian cruise line spirit”, “norwegian cruise line sun”, “norwegian cruises”, “norwegian cruises nz” and “norwegiancruiseline”, summed into one figure. - [MSC Cruises profile](/demand/nz/brands/msc-cruises) - [Norwegian Cruise Line profile](/demand/nz/brands/norwegian-cruise-line) - [All cruise lines in New Zealand](/demand/nz/categories/nz-cruise-lines): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, MSC Cruises or Norwegian Cruise Line? In August 2026, Norwegian Cruise Line had more branded searches than MSC Cruises among cruise lines in New Zealand. Norwegian Cruise Line was estimated to have 3.6K branded searches compared to MSC Cruises’ 1.5K, and held a 6.3% Share of Search versus MSC Cruises’ 2.7%. ## Cite this page Brandwave. "MSC Cruises vs Norwegian Cruise Line: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/msc-cruises-vs-norwegian-cruise-line This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/msc-cruises-vs-norwegian-cruise-line. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.