--- title: "MRI Palace vs Rex Software: Which is searched more in New Zealand?" description: "Is MRI Palace or Rex Software more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate agency software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mri-palace-vs-rex-software" publisher: "Brandwave" --- # MRI Palace vs Rex Software: Which is searched more in New Zealand? Is MRI Palace or Rex Software more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate agency software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MRI Palace and Rex Software - **Competitive set**: Real estate agency software - **Market**: New Zealand - **Month measured**: Sep 2026 - **MRI Palace Share of Search**: 8% - **Rex Software Share of Search**: 3.4% ## Is MRI Palace or Rex Software more popular in search? - In September 2026, MRI Palace had more branded searches than Rex Software among real estate agency software in New Zealand. MRI Palace had about 210 branded searches, while Rex Software had 90. MRI Palace made up 8% of all real estate agency software searches we track, and Rex Software accounted for 3.4%. - MRI Palace was ahead of Rex Software in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MRI Palace’s share of searches among real estate agency software in New Zealand moved from 7.3% to 8%, and its estimated monthly branded searches held steady at 210. - Across the 12 months ending September 2026, Rex Software’s share of searches among real estate agency software in New Zealand moved from 3.5% to 3.4%, and its estimated monthly branded searches moved from 100 to 90. ## Top real estate agency software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MRI Palace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rex Software was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rex Software was listed before MRI Palace in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MRI Vault | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | MRI Palace | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rex Software | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Re-Leased | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | PropertyMe | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Agentbox | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Box+Dice | 7th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about real estate agency software - Asked ChatGPT "Which real estate agency software should I use in New Zealand?": 1. MRI Vault, 2. Rex Software, 3. Agentbox, 4. PropertyMe, 5. MRI Palace, 6. Box+Dice - Asked ChatGPT "What are the best real estate agency software options in New Zealand?": 1. MRI Vault, 2. Rex Software, 3. MRI Palace, 4. Re-Leased, 5. Box+Dice, 6. Agentbox - Asked ChatGPT "What's the best real estate agency software in New Zealand for a property agency?": 1. MRI Palace, 2. Re-Leased, 3. MRI Vault, 4. Box+Dice - Searched Google, AI Overview "best real estate crm": 1. MRI Vault, 2. Rex Software, 3. Agentbox - Searched Google, AI Overview "property management software nz": 1. MRI Palace, 2. PropertyMe, 3. Re-Leased Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand real estate agency software in September 2026? - In September 2026, MRI Palace lost share of searches among real estate agency software in New Zealand, from 10.1% to 8%. - Estimated monthly branded searches for Rex Software in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026. ## Month by month | Month | MRI Palace estimated searches | MRI Palace Share of Search | MRI Palace rank | Rex Software estimated searches | Rex Software Share of Search | Rex Software rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 7.3% | 4 | 100 | 3.5% | 5 | | Nov 2025 | 210 | 7.5% | 4 | 50 | 1.8% | 5 | | Dec 2025 | 170 | 9.1% | 4 | 50 | 2.7% | 5 | | Jan 2026 | 140 | 5.9% | 4 | 80 | 3.4% | 5 | | Feb 2026 | 170 | 6.4% | 4 | 100 | 3.8% | 5 | | Mar 2026 | 210 | 6.7% | 4 | 140 | 4.5% | 5 | | Apr 2026 | 210 | 7.7% | 4 | 120 | 4.4% | 5 | | May 2026 | 210 | 7.8% | 4 | 120 | 4.4% | 5 | | Jun 2026 | 210 | 7.9% | 4 | 100 | 3.8% | 5 | | Jul 2026 | 210 | 8.5% | 4 | 70 | 2.8% | 5 | | Aug 2026 | 260 | 10.1% | 4 | 90 | 3.5% | 5 | | Sep 2026 | 210 | 8% | 4 | 90 | 3.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using MRI Palace’s and Rex Software’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MRI Palace**: Measured on the search term “mri palace”. - **Rex Software**: Measured on the search terms “rex crm”, “rex software” and “rexsoftware”, summed into one figure. - [MRI Palace profile](/demand/nz/brands/mri-palace) - [Rex Software profile](/demand/nz/brands/rex-software) - [All real estate agency software in New Zealand](/demand/nz/categories/nz-real-estate-agency-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MRI Palace or Rex Software more popular in search? In September 2026, MRI Palace had more branded searches than Rex Software among real estate agency software in New Zealand. MRI Palace had about 210 branded searches, while Rex Software had 90. MRI Palace made up 8% of all real estate agency software searches we track, and Rex Software accounted for 3.4%. ## Cite this page Brandwave. "MRI Palace vs Rex Software: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mri-palace-vs-rex-software This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mri-palace-vs-rex-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.