---
title: "MRI Palace vs PropertyMe: Which is searched more in New Zealand?"
description: "Is MRI Palace or PropertyMe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate agency software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mri-palace-vs-propertyme"
publisher: "Brandwave"
---

# MRI Palace vs PropertyMe: Which is searched more in New Zealand?

Is MRI Palace or PropertyMe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate agency software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MRI Palace and PropertyMe
- **Competitive set**: Real estate agency software
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **MRI Palace Share of Search**: 8%
- **PropertyMe Share of Search**: 40.2%

## Is MRI Palace or PropertyMe more popular in search?

- In September 2026, PropertyMe had more branded searches than MRI Palace among real estate agency software in New Zealand. PropertyMe had about 1,060 branded searches, while MRI Palace had 210. PropertyMe made up 40.2% of all real estate agency software searches we track, and MRI Palace accounted for 8%.
- PropertyMe was ahead of MRI Palace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MRI Palace’s share of searches among real estate agency software in New Zealand moved from 7.3% to 8%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, PropertyMe’s share of searches among real estate agency software in New Zealand moved from 43% to 40.2%, and its estimated monthly branded searches moved from 1.2K to 1.1K.

## Top real estate agency software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MRI Palace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PropertyMe was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MRI Palace was listed before PropertyMe in three out of four answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| MRI Vault | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| MRI Palace | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Rex Software | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Re-Leased | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| PropertyMe | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Agentbox | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Box+Dice | 7th | 3 of 3 | 0 of 2 | 3 of 5 |

## Every AI answer about real estate agency software

- Asked ChatGPT "Which real estate agency software should I use in New Zealand?": 1. MRI Vault, 2. Rex Software, 3. Agentbox, 4. PropertyMe, 5. MRI Palace, 6. Box+Dice
- Asked ChatGPT "What are the best real estate agency software options in New Zealand?": 1. MRI Vault, 2. Rex Software, 3. MRI Palace, 4. Re-Leased, 5. Box+Dice, 6. Agentbox
- Asked ChatGPT "What's the best real estate agency software in New Zealand for a property agency?": 1. MRI Palace, 2. Re-Leased, 3. MRI Vault, 4. Box+Dice
- Searched Google, AI Overview "best real estate crm": 1. MRI Vault, 2. Rex Software, 3. Agentbox
- Searched Google, AI Overview "property management software nz": 1. MRI Palace, 2. PropertyMe, 3. Re-Leased

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand real estate agency software in September 2026?

- In September 2026, MRI Palace lost share of searches among real estate agency software in New Zealand, from 10.1% to 8%.
- Estimated monthly branded searches for PropertyMe in New Zealand fell 13.8% over 12 measured months, from 1.2K to 1.1K in September 2026.

## Month by month

| Month | MRI Palace estimated searches | MRI Palace Share of Search | MRI Palace rank | PropertyMe estimated searches | PropertyMe Share of Search | PropertyMe rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 210 | 7.3% | 4 | 1.2K | 43% | 1 |
| Nov 2025 | 210 | 7.5% | 4 | 1.2K | 41.3% | 1 |
| Dec 2025 | 170 | 9.1% | 4 | 800 | 42.8% | 1 |
| Jan 2026 | 140 | 5.9% | 4 | 990 | 41.6% | 1 |
| Feb 2026 | 170 | 6.4% | 4 | 1.1K | 39.5% | 1 |
| Mar 2026 | 210 | 6.7% | 4 | 1.3K | 41.7% | 1 |
| Apr 2026 | 210 | 7.7% | 4 | 990 | 36.5% | 1 |
| May 2026 | 210 | 7.8% | 4 | 1.1K | 39.6% | 1 |
| Jun 2026 | 210 | 7.9% | 4 | 1.1K | 39.5% | 1 |
| Jul 2026 | 210 | 8.5% | 4 | 1K | 40.3% | 1 |
| Aug 2026 | 260 | 10.1% | 4 | 1K | 40.3% | 1 |
| Sep 2026 | 210 | 8% | 4 | 1.1K | 40.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using MRI Palace’s and PropertyMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MRI Palace**: Measured on the search term “mri palace”.
- **PropertyMe**: Measured on the search terms “my propertyme”, “propertyme”, “propertyme app” and “propertyme portal”, summed into one figure.

- [MRI Palace profile](/demand/nz/brands/mri-palace)
- [PropertyMe profile](/demand/nz/brands/propertyme)
- [All real estate agency software in New Zealand](/demand/nz/categories/nz-real-estate-agency-software): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is MRI Palace or PropertyMe more popular in search?

In September 2026, PropertyMe had more branded searches than MRI Palace among real estate agency software in New Zealand. PropertyMe had about 1,060 branded searches, while MRI Palace had 210. PropertyMe made up 40.2% of all real estate agency software searches we track, and MRI Palace accounted for 8%.

## Cite this page

Brandwave. "MRI Palace vs PropertyMe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mri-palace-vs-propertyme

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mri-palace-vs-propertyme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
