--- title: "Mr Pickles vs Thyme Square: Which is searched more in New Zealand?" description: "Is Mr Pickles or Thyme Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mr-pickles-vs-thyme-square" publisher: "Brandwave" --- # Mr Pickles vs Thyme Square: Which is searched more in New Zealand? Is Mr Pickles or Thyme Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mr Pickles and Thyme Square - **Competitive set**: Hamilton destination restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mr Pickles Share of Search**: 25.5% - **Thyme Square Share of Search**: 5.4% ## Is Mr Pickles or Thyme Square more popular in search? - In September 2026, Mr Pickles had more branded searches than Thyme Square among Hamilton destination restaurants in New Zealand. Mr Pickles had about 3,700 branded searches, while Thyme Square had 780. Mr Pickles made up 25.5% of all Hamilton destination restaurant searches we track, and Thyme Square accounted for 5.4%. - Mr Pickles was ahead of Thyme Square in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mr Pickles’ share of searches among Hamilton destination restaurants in New Zealand moved from 27.4% to 25.5%, and its estimated monthly branded searches moved from 4K to 3.7K. - Across the 12 months ending September 2026, Thyme Square’s share of searches among Hamilton destination restaurants in New Zealand moved from 5.3% to 5.4%, and its estimated monthly branded searches held steady at 780. ## Top Hamilton destination restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Thyme Square was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mr Pickles did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thyme Square | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | The Green A Chef’s Table | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Palate | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Gothenburg | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Mr Pickles | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Hamilton destination restaurants - Asked ChatGPT "Which destination restaurant should I go to in Hamilton, New Zealand?": 1. The Green A Chef’s Table, 2. Thyme Square, 3. Gothenburg - Asked ChatGPT "What are the best destination restaurants in Hamilton, New Zealand?": 1. Palate, 2. Thyme Square, 3. Gothenburg - Asked ChatGPT "What's the best destination restaurant in Hamilton, New Zealand for a meal out?": 1. The Green A Chef’s Table, 2. Thyme Square, 3. Palate - Searched Google, AI Overview "hamilton fine dining": 1. The Green A Chef’s Table, 2. Palate Not named in any answer: Mr Pickles. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton destination restaurants in September 2026? - In September 2026, Thyme Square overtook The Green A Chef’s Table to rank 4th among Hamilton destination restaurants in New Zealand, with 5.4% of the searches. - In September 2026, Mr Pickles lost share of searches among Hamilton destination restaurants in New Zealand, from 26% to 25.5%. ## Month by month | Month | Mr Pickles estimated searches | Mr Pickles Share of Search | Mr Pickles rank | Thyme Square estimated searches | Thyme Square Share of Search | Thyme Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 27.4% | 2 | 780 | 5.3% | 4 | | Nov 2025 | 4.8K | 29.4% | 2 | 870 | 5.3% | 4 | | Dec 2025 | 4K | 26.3% | 2 | 870 | 5.7% | 4 | | Jan 2026 | 4.3K | 34.2% | 2 | 530 | 4.2% | 4 | | Feb 2026 | 4.3K | 29.1% | 2 | 570 | 3.9% | 4 | | Mar 2026 | 4K | 25.8% | 2 | 480 | 3.1% | 4 | | Apr 2026 | 3.7K | 28.7% | 2 | 600 | 4.7% | 4 | | May 2026 | 3.7K | 25.6% | 2 | 780 | 5.4% | 4 | | Jun 2026 | 3.2K | 26.2% | 2 | 640 | 5.2% | 4 | | Jul 2026 | 3.7K | 26.8% | 2 | 500 | 3.6% | 4 | | Aug 2026 | 3.7K | 26% | 2 | 480 | 3.4% | 5 | | Sep 2026 | 3.7K | 25.5% | 2 | 780 | 5.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Mr Pickles’ and Thyme Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mr Pickles**: Measured on the search terms “mr pickles” and “mr pickles hamilton”, summed into one figure. - **Thyme Square**: Measured on the search terms “thyme square” and “thyme square hamilton”, summed into one figure. - [Mr Pickles profile](/demand/nz/brands/mr-pickles) - [Thyme Square profile](/demand/nz/brands/thyme-square) - [All Hamilton destination restaurants in New Zealand](/demand/nz/locations/hamilton/restaurants): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mr Pickles or Thyme Square more popular in search? In September 2026, Mr Pickles had more branded searches than Thyme Square among Hamilton destination restaurants in New Zealand. Mr Pickles had about 3,700 branded searches, while Thyme Square had 780. Mr Pickles made up 25.5% of all Hamilton destination restaurant searches we track, and Thyme Square accounted for 5.4%. ## Cite this page Brandwave. "Mr Pickles vs Thyme Square: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mr-pickles-vs-thyme-square This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mr-pickles-vs-thyme-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.