---
title: "Mr Pickles vs Palate: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mr Pickles or Palate? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mr-pickles-vs-palate"
publisher: "Brandwave"
---

# Mr Pickles vs Palate: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mr Pickles or Palate? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mr Pickles and Palate
- **Competitive set**: Hamilton destination restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mr Pickles Share of Search**: 12%
- **Palate Share of Search**: 9.2%

## Which is more popular in search, Mr Pickles or Palate?

- In August 2026, Mr Pickles had more branded searches than Palate among hamilton destination restaurants in New Zealand. Mr Pickles was estimated to have 1.3K branded searches compared to Palate’s 1K, and held a 12% Share of Search versus Palate’s 9.2%.
- Mr Pickles was ahead of Palate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mr Pickles’ estimated Share of Search among hamilton destination restaurants in New Zealand moved from 14.5% to 12%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Palate’s estimated Share of Search among hamilton destination restaurants in New Zealand moved from 8% to 9.2%, and its estimated monthly branded searches moved from 880 to 1K.

## How did search popularity change for New Zealand hamilton destination restaurants in August 2026?

- In August 2026, Palate gained estimated Share of Search among hamilton destination restaurants in New Zealand, from 8.4% to 9.2%.
- Estimated monthly branded searches for Mr Pickles in New Zealand fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Month by month

| Month | Mr Pickles estimated searches | Mr Pickles Share of Search | Mr Pickles rank | Palate estimated searches | Palate Share of Search | Palate rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 14.5% | 2 | 880 | 8% | 3 |
| Nov 2025 | 1.9K | 16.1% | 2 | 880 | 7.4% | 3 |
| Dec 2025 | 1.6K | 13.7% | 2 | 1K | 8.6% | 3 |
| Jan 2026 | 1.9K | 20.5% | 2 | 1K | 10.9% | 3 |
| Feb 2026 | 1.9K | 16.5% | 2 | 1K | 8.7% | 3 |
| Mar 2026 | 1.6K | 13.1% | 2 | 880 | 7.2% | 3 |
| Apr 2026 | 1.3K | 13.6% | 2 | 880 | 9.2% | 3 |
| May 2026 | 1.3K | 12.2% | 2 | 880 | 8.3% | 3 |
| Jun 2026 | 1.3K | 14.1% | 2 | 880 | 9.6% | 3 |
| Jul 2026 | 1.3K | 12.5% | 2 | 880 | 8.4% | 3 |
| Aug 2026 | 1.3K | 12% | 2 | 1K | 9.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mr Pickles’ and Palate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mr Pickles**: Measured on the search term “mr pickles hamilton”.
- **Palate**: Measured on the search terms “palate hamilton” and “palate restaurant hamilton reservations”, summed into one figure.

- [Mr Pickles profile](/demand/nz/brands/mr-pickles)
- [Palate profile](/demand/nz/brands/palate)
- [All hamilton destination restaurants in New Zealand](/demand/nz/categories/nz-hamilton-restaurants): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mr Pickles or Palate?

In August 2026, Mr Pickles had more branded searches than Palate among hamilton destination restaurants in New Zealand. Mr Pickles was estimated to have 1.3K branded searches compared to Palate’s 1K, and held a 12% Share of Search versus Palate’s 9.2%.

## Cite this page

Brandwave. "Mr Pickles vs Palate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mr-pickles-vs-palate

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mr-pickles-vs-palate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.