--- title: "Mr. Hobby vs Tamiya: Which is searched more in New Zealand?" description: "Is Mr. Hobby or Tamiya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mr-hobby-vs-tamiya" publisher: "Brandwave" --- # Mr. Hobby vs Tamiya: Which is searched more in New Zealand? Is Mr. Hobby or Tamiya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mr. Hobby and Tamiya - **Competitive set**: Model paint brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mr. Hobby Share of Search**: 3.6% - **Tamiya Share of Search**: 52.2% ## Is Mr. Hobby or Tamiya more popular in search? - In September 2026, Tamiya had more branded searches than Mr. Hobby among model paint brands in New Zealand. Tamiya had about 720 branded searches, while Mr. Hobby had 50. Tamiya made up 52.2% of all model paint brand searches we track, and Mr. Hobby accounted for 3.6%. - Tamiya was ahead of Mr. Hobby in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mr. Hobby’s share of searches among model paint brands in New Zealand moved from 4% to 3.6%, and its estimated monthly branded searches held steady at 50. - Across the 12 months ending September 2026, Tamiya’s share of searches among model paint brands in New Zealand moved from 46.8% to 52.2%, and its estimated monthly branded searches moved from 590 to 720. ## Top model paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tamiya appeared in all five answers. Mr. Hobby was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tamiya was listed before Mr. Hobby in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vallejo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tamiya | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AK Interactive | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mr. Hobby | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Citadel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about model paint brands - Asked ChatGPT "Which model paint brand should I buy in New Zealand?": 1. Tamiya, 2. Vallejo, 3. Mr. Hobby, 4. AK Interactive - Asked ChatGPT "What are the best model paint brands in New Zealand?": 1. Vallejo, 2. Tamiya, 3. AK Interactive, 4. Citadel, 5. Mr. Hobby - Asked ChatGPT "What's the best model paint brand in New Zealand for a hobby project?": 1. Vallejo, 2. Tamiya, 3. Citadel, 4. AK Interactive - Searched Google, AI Overview "best model paint": 1. Vallejo, 2. Tamiya, 3. Mr. Hobby, 4. AK Interactive - Searched Google, AI Overview "model paint brands nz": 1. Tamiya, 2. Vallejo, 3. AK Interactive, 4. Citadel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand model paint brands in September 2026? - In September 2026, Tamiya gained share of searches among model paint brands in New Zealand, from 48.3% to 52.2%. - In September 2026, Mr. Hobby gained share of searches among model paint brands in New Zealand, from 2.7% to 3.6%. ## Month by month | Month | Mr. Hobby estimated searches | Mr. Hobby Share of Search | Mr. Hobby rank | Tamiya estimated searches | Tamiya Share of Search | Tamiya rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 4% | 5 | 590 | 46.8% | 1 | | Nov 2025 | 30 | 2.5% | 5 | 590 | 49.6% | 1 | | Dec 2025 | 30 | 2.1% | 5 | 720 | 49.7% | 1 | | Jan 2026 | 50 | 3.2% | 5 | 720 | 46.5% | 1 | | Feb 2026 | 50 | 4.2% | 5 | 590 | 49.2% | 1 | | Mar 2026 | 30 | 2.2% | 5 | 590 | 42.4% | 1 | | Apr 2026 | 60 | 4.7% | 5 | 590 | 45.7% | 1 | | May 2026 | 40 | 2.6% | 5 | 720 | 47.1% | 1 | | Jun 2026 | 40 | 3.4% | 5 | 590 | 50% | 1 | | Jul 2026 | 50 | 3.5% | 5 | 720 | 51.1% | 1 | | Aug 2026 | 40 | 2.7% | 5 | 720 | 48.3% | 1 | | Sep 2026 | 50 | 3.6% | 5 | 720 | 52.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Mr. Hobby’s and Tamiya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mr. Hobby**: Measured on the search terms “mr hobby” and “mr hobby paint”, summed into one figure. - **Tamiya**: Measured on the search term “tamiya”. - [Mr. Hobby profile](/demand/nz/brands/mr-hobby) - [Tamiya profile](/demand/nz/brands/tamiya) - [All model paint brands in New Zealand](/demand/nz/categories/nz-model-paint-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mr. Hobby or Tamiya more popular in search? In September 2026, Tamiya had more branded searches than Mr. Hobby among model paint brands in New Zealand. Tamiya had about 720 branded searches, while Mr. Hobby had 50. Tamiya made up 52.2% of all model paint brand searches we track, and Mr. Hobby accounted for 3.6%. ## Cite this page Brandwave. "Mr. Hobby vs Tamiya: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mr-hobby-vs-tamiya This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mr-hobby-vs-tamiya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.