--- title: "Moz Pro vs Screaming Frog: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Moz Pro or Screaming Frog? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/moz-pro-vs-screaming-frog" publisher: "Brandwave" --- # Moz Pro vs Screaming Frog: Which is more popular by branded search in New Zealand? Which is more popular in search, Moz Pro or Screaming Frog? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Moz Pro and Screaming Frog - **Competitive set**: SEO tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Moz Pro Share of Search**: 0.23% - **Screaming Frog Share of Search**: 9.8% ## Which is more popular in search, Moz Pro or Screaming Frog? - In August 2026, Screaming Frog had more branded searches than Moz Pro among SEO tools in New Zealand. Screaming Frog was estimated to have 420 branded searches compared to Moz Pro’s 10, and held a 9.8% Share of Search versus Moz Pro’s 0.23%. - Screaming Frog was ahead of Moz Pro in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Moz Pro’s estimated Share of Search among SEO tools in New Zealand moved from 0.61% to 0.23%, and its estimated monthly branded searches moved from 30 to 10. - Across the 11 months ending August 2026, Screaming Frog’s estimated Share of Search among SEO tools in New Zealand moved from 7.9% to 9.8%, and its estimated monthly branded searches moved from 390 to 420. ## How did search popularity change for New Zealand SEO tools in August 2026? - In August 2026, Screaming Frog gained estimated Share of Search among SEO tools in New Zealand, from 8.9% to 9.8%. - Estimated monthly branded searches for Moz Pro in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026. ## Month by month | Month | Moz Pro estimated searches | Moz Pro Share of Search | Moz Pro rank | Screaming Frog estimated searches | Screaming Frog Share of Search | Screaming Frog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.61% | 6 | 390 | 7.9% | 4 | | Nov 2025 | 20 | 0.5% | 6 | 370 | 9.3% | 4 | | Dec 2025 | 10 | 0.35% | 6 | 270 | 9.5% | 4 | | Jan 2026 | 30 | 0.75% | 6 | 320 | 8% | 4 | | Feb 2026 | 40 | 0.96% | 6 | 360 | 8.6% | 4 | | Mar 2026 | 60 | 1.2% | 6 | 450 | 8.7% | 4 | | Apr 2026 | 30 | 0.71% | 6 | 410 | 9.7% | 4 | | May 2026 | 60 | 1.3% | 6 | 420 | 9.4% | 4 | | Jun 2026 | 20 | 0.46% | 6 | 490 | 11.2% | 4 | | Jul 2026 | 20 | 0.5% | 6 | 360 | 8.9% | 3 | | Aug 2026 | 10 | 0.23% | 6 | 420 | 9.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Moz Pro’s and Screaming Frog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Moz Pro**: Measured on the search terms “moz backlinks”, “moz keyword research” and “moz seo”, summed into one figure. - **Screaming Frog**: Measured on the search terms “screaming frog”, “screaming frog backlinks”, “screaming frog online”, “screaming frog seo”, “screaming frog seo spider”, “screamingfrog”, “screamingfrog co uk” and “screamingfrog seo”, summed into one figure. - [Moz Pro profile](/demand/nz/brands/moz-pro) - [Screaming Frog profile](/demand/nz/brands/screaming-frog) - [All SEO tools in New Zealand](/demand/nz/categories/nz-seo-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Moz Pro or Screaming Frog? In August 2026, Screaming Frog had more branded searches than Moz Pro among SEO tools in New Zealand. Screaming Frog was estimated to have 420 branded searches compared to Moz Pro’s 10, and held a 9.8% Share of Search versus Moz Pro’s 0.23%. ## Cite this page Brandwave. "Moz Pro vs Screaming Frog: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/moz-pro-vs-screaming-frog This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/moz-pro-vs-screaming-frog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.