---
title: "Mou vs UGG: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mou or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mou-vs-ugg"
publisher: "Brandwave"
---

# Mou vs UGG: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mou or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mou and UGG
- **Competitive set**: Sheepskin and ugg boot brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mou Share of Search**: 0.05%
- **UGG Share of Search**: 98.2%

## Which is more popular in search, Mou or UGG?

- In August 2026, UGG had more branded searches than Mou among sheepskin and ugg boot brands in New Zealand. UGG was estimated to have 72.3K branded searches compared to Mou’s 40, and held a 98.2% Share of Search versus Mou’s 0.05%.
- UGG was ahead of Mou in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mou’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 20 to 40.
- Across the 11 months ending August 2026, UGG’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand moved from 98% to 98.2%, and its estimated monthly branded searches moved from 44.7K to 72.3K.

## How did search popularity change for New Zealand sheepskin and ugg boot brands in August 2026?

- Estimated monthly branded searches for Mou in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.
- Estimated monthly branded searches for UGG in New Zealand rose 61.8% over 11 measured months, from 44.7K to 72.3K in August 2026.

## Month by month

| Month | Mou estimated searches | Mou Share of Search | Mou rank | UGG estimated searches | UGG Share of Search | UGG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 0.04% | 5 | 44.7K | 98% | 1 |
| Nov 2025 | 40 | 0.06% | 5 | 66.6K | 98.1% | 1 |
| Dec 2025 | 30 | 0.04% | 5 | 77.2K | 98.3% | 1 |
| Jan 2026 | 30 | 0.06% | 5 | 52.6K | 98% | 1 |
| Feb 2026 | 30 | 0.06% | 5 | 46.8K | 97.8% | 1 |
| Mar 2026 | 20 | 0.03% | 5 | 64.2K | 97.7% | 1 |
| Apr 2026 | 40 | 0.05% | 5 | 85K | 97.7% | 1 |
| May 2026 | 30 | 0.03% | 5 | 97.1K | 97.9% | 1 |
| Jun 2026 | 40 | 0.05% | 5 | 81.2K | 97.9% | 1 |
| Jul 2026 | 30 | 0.04% | 5 | 82.1K | 98% | 1 |
| Aug 2026 | 40 | 0.05% | 5 | 72.3K | 98.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mou’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mou**: Measured on the search terms “mou boots”, “mou sheepskin boots” and “mou slippers”, summed into one figure.
- **UGG**: Measured on the search terms “australian ugg”, “australian ugg boots”, “baby ugg boots”, “black ugg boots”, “brown ugg boots”, “classic ugg boots”, “dark brown ugg boots”, “kids ugg boots”, “ladies ugg slippers”, “mens black ugg boots”, “mens ugg boots”, “mens ugg slippers”, “outdoor ugg boots”, “pink ugg boots”, “pink ugg slippers”, “ugg”, “ugg boots”, “ugg boots kmart”, “ugg boots sale”, “ugg boots women”, “ugg clogs”, “ugg com”, “ugg near me”, “ugg new zealand”, “ugg nz”, “ugg online”, “ugg outlet”, “ugg sheepskin boots”, “ugg shoes”, “ugg slippers”, “ugg tasman”, “ugg tasman slippers” and “ugg tazz”, summed into one figure.

- [Mou profile](/demand/nz/brands/mou)
- [UGG profile](/demand/nz/brands/ugg)
- [All sheepskin and ugg boot brands in New Zealand](/demand/nz/categories/nz-sheepskin-boot-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mou or UGG?

In August 2026, UGG had more branded searches than Mou among sheepskin and ugg boot brands in New Zealand. UGG was estimated to have 72.3K branded searches compared to Mou’s 40, and held a 98.2% Share of Search versus Mou’s 0.05%.

## Cite this page

Brandwave. "Mou vs UGG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mou-vs-ugg

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mou-vs-ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.