---
title: "Mou vs Ugg Australia Since 1974: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mou or Ugg Australia Since 1974? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mou-vs-ugg-australia-since-1974"
publisher: "Brandwave"
---

# Mou vs Ugg Australia Since 1974: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mou or Ugg Australia Since 1974? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mou and Ugg Australia Since 1974
- **Competitive set**: Sheepskin and ugg boot brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mou Share of Search**: 0.05%
- **Ugg Australia Since 1974 Share of Search**: 0.54%

## Which is more popular in search, Mou or Ugg Australia Since 1974?

- In August 2026, Ugg Australia Since 1974 had more branded searches than Mou among sheepskin and ugg boot brands in New Zealand. Ugg Australia Since 1974 was estimated to have 400 branded searches compared to Mou’s 40, and held a 0.54% Share of Search versus Mou’s 0.05%.
- Ugg Australia Since 1974 was ahead of Mou in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mou’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 20 to 40.
- Across the 11 months ending August 2026, Ugg Australia Since 1974’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand moved from 0.88% to 0.54%, and its estimated monthly branded searches held steady at 400.

## How did search popularity change for New Zealand sheepskin and ugg boot brands in August 2026?

- Estimated monthly branded searches for Mou in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.

## Month by month

| Month | Mou estimated searches | Mou Share of Search | Mou rank | Ugg Australia Since 1974 estimated searches | Ugg Australia Since 1974 Share of Search | Ugg Australia Since 1974 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 0.04% | 5 | 400 | 0.88% | 3 |
| Nov 2025 | 40 | 0.06% | 5 | 730 | 1.1% | 2 |
| Dec 2025 | 30 | 0.04% | 5 | 740 | 0.94% | 2 |
| Jan 2026 | 30 | 0.06% | 5 | 500 | 0.93% | 2 |
| Feb 2026 | 30 | 0.06% | 5 | 490 | 1% | 2 |
| Mar 2026 | 20 | 0.03% | 5 | 600 | 0.91% | 3 |
| Apr 2026 | 40 | 0.05% | 5 | 730 | 0.84% | 3 |
| May 2026 | 30 | 0.03% | 5 | 730 | 0.74% | 3 |
| Jun 2026 | 40 | 0.05% | 5 | 610 | 0.74% | 3 |
| Jul 2026 | 30 | 0.04% | 5 | 600 | 0.72% | 3 |
| Aug 2026 | 40 | 0.05% | 5 | 400 | 0.54% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mou’s and Ugg Australia Since 1974’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mou**: Measured on the search terms “mou boots”, “mou sheepskin boots” and “mou slippers”, summed into one figure.
- **Ugg Australia Since 1974**: Measured on the search terms “ugg australia since 1974”, “ugg since 1974” and “uggsince1974 com au”, summed into one figure.

- [Mou profile](/demand/nz/brands/mou)
- [Ugg Australia Since 1974 profile](/demand/nz/brands/ugg-australia-since-1974)
- [All sheepskin and ugg boot brands in New Zealand](/demand/nz/categories/nz-sheepskin-boot-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mou or Ugg Australia Since 1974?

In August 2026, Ugg Australia Since 1974 had more branded searches than Mou among sheepskin and ugg boot brands in New Zealand. Ugg Australia Since 1974 was estimated to have 400 branded searches compared to Mou’s 40, and held a 0.54% Share of Search versus Mou’s 0.05%.

## Cite this page

Brandwave. "Mou vs Ugg Australia Since 1974: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mou-vs-ugg-australia-since-1974

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mou-vs-ugg-australia-since-1974. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.