--- title: "MOTU vs PreSonus: Which is more popular in New Zealand?" description: "Is MOTU or PreSonus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio interface brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/motu-audio-vs-presonus" publisher: "Brandwave" --- # MOTU vs PreSonus: Which is more popular in New Zealand? Is MOTU or PreSonus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio interface brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MOTU and PreSonus - **Competitive set**: Audio interface brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **MOTU Share of Search**: 17.7% - **PreSonus Share of Search**: 10.4% ## Is MOTU or PreSonus more popular in search? - In October 2026, MOTU had more branded searches than PreSonus among audio interface brands in New Zealand. MOTU had about 170 branded searches, while PreSonus had 100. MOTU made up 17.7% of all audio interface brand searches we track, and PreSonus accounted for 10.4%. - The lead changed hands 3 times in the 12 months ending October 2026: MOTU took it in December 2025, PreSonus took it in January 2026, MOTU took it in April 2026. - Across the 12 months ending October 2026, MOTU’s share of searches among audio interface brands in New Zealand moved from 10% to 17.7%, and its estimated monthly branded searches moved from 140 to 170. - Across the 12 months ending October 2026, PreSonus’ share of searches among audio interface brands in New Zealand moved from 16.4% to 10.4%, and its estimated monthly branded searches moved from 230 to 100. ## Top audio interface brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MOTU was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PreSonus was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MOTU was listed before PreSonus in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Focusrite | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MOTU | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Audient | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Universal Audio | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | PreSonus | 4th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about audio interface brands - Asked ChatGPT "Which audio interface brand should I buy in New Zealand?": 1. Focusrite, 2. Audient, 3. MOTU, 4. Universal Audio - Asked ChatGPT "What are the best audio interface brands in New Zealand?": 1. Focusrite, 2. MOTU, 3. Universal Audio, 4. Audient - Asked ChatGPT "What's the best audio interface brand in New Zealand for home recording?": 1. Focusrite, 2. Audient, 3. MOTU, 4. Universal Audio - Searched Google, AI Overview "audio interface nz": 1. PreSonus, 2. MOTU, 3. Focusrite - Searched Google, AI Overview "usb audio interface": 1. Focusrite Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand audio interface brands in October 2026? - In October 2026, MOTU gained share of searches among audio interface brands in New Zealand, from 17% to 17.7%. - In October 2026, PreSonus lost share of searches among audio interface brands in New Zealand, from 11.3% to 10.4%. ## How has branded search for MOTU and PreSonus changed in New Zealand over the last 12 months? | Month | MOTU estimated searches | MOTU Share of Search | MOTU rank | PreSonus estimated searches | PreSonus Share of Search | PreSonus rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 140 | 10% | 4 | 230 | 16.4% | 3 | | Dec 2025 | 200 | 14.3% | 3 | 160 | 11.4% | 4 | | Jan 2026 | 170 | 12.7% | 4 | 230 | 17.2% | 3 | | Feb 2026 | 130 | 13.1% | 4 | 160 | 16.2% | 3 | | Mar 2026 | 120 | 11.9% | 4 | 150 | 14.9% | 3 | | Apr 2026 | 140 | 12.8% | 3 | 130 | 11.9% | 4 | | May 2026 | 200 | 17.5% | 3 | 120 | 10.5% | 4 | | Jun 2026 | 210 | 17.6% | 3 | 120 | 10.1% | 4 | | Jul 2026 | 200 | 20.2% | 3 | 100 | 10.1% | 4 | | Aug 2026 | 200 | 17.4% | 3 | 150 | 13% | 4 | | Sep 2026 | 180 | 17% | 3 | 120 | 11.3% | 4 | | Oct 2026 | 170 | 17.7% | 3 | 100 | 10.4% | 4 | ## How are MOTU’s and PreSonus’ branded searches counted? Brandwave collects information about searches that people make online using MOTU’s and PreSonus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MOTU**: Measured on the search terms “motu audio”, “motu interface” and “motu m2”, summed into one figure. - **PreSonus**: Measured on the search terms “presonus” and “presonus audio interface”, summed into one figure. - [MOTU profile](/demand/nz/brands/motu-audio) - [PreSonus profile](/demand/nz/brands/presonus) - [All audio interface brands in New Zealand](/demand/nz/categories/nz-audio-interface-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MOTU or PreSonus more popular in search? In October 2026, MOTU had more branded searches than PreSonus among audio interface brands in New Zealand. MOTU had about 170 branded searches, while PreSonus had 100. MOTU made up 17.7% of all audio interface brand searches we track, and PreSonus accounted for 10.4%. ## Cite this page Brandwave. "MOTU vs PreSonus: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/motu-audio-vs-presonus This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/motu-audio-vs-presonus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.