--- title: "MOTAT vs Te Papa: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, MOTAT or Te Papa? Compare estimated monthly branded-search demand and Share of Search inside the Museums set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/motat-vs-te-papa" publisher: "Brandwave" --- # MOTAT vs Te Papa: Which is more popular by branded search in New Zealand? Which is more popular in search, MOTAT or Te Papa? Compare estimated monthly branded-search demand and Share of Search inside the Museums set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MOTAT and Te Papa - **Competitive set**: Museums - **Market**: New Zealand - **Month measured**: Aug 2026 - **MOTAT Share of Search**: 14.2% - **Te Papa Share of Search**: 27.3% ## Which is more popular in search, MOTAT or Te Papa? - In August 2026, Te Papa had more branded searches than MOTAT among museums in New Zealand. Te Papa was estimated to have 51.1K branded searches compared to MOTAT’s 26.6K, and held a 27.3% Share of Search versus MOTAT’s 14.2%. - Te Papa was ahead of MOTAT in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, MOTAT’s estimated Share of Search among museums in New Zealand moved from 15.4% to 14.2%, and its estimated monthly branded searches moved from 32.9K to 26.6K. - Across the 11 months ending August 2026, Te Papa’s estimated Share of Search among museums in New Zealand moved from 28.9% to 27.3%, and its estimated monthly branded searches moved from 61.7K to 51.1K. ## How did search popularity change for New Zealand museums in August 2026? - In August 2026, MOTAT lost estimated Share of Search among museums in New Zealand, from 16.2% to 14.2%. - In August 2026, Te Papa lost estimated Share of Search among museums in New Zealand, from 28.5% to 27.3%. ## Month by month | Month | MOTAT estimated searches | MOTAT Share of Search | MOTAT rank | Te Papa estimated searches | Te Papa Share of Search | Te Papa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 32.9K | 15.4% | 3 | 61.7K | 28.9% | 2 | | Nov 2025 | 30.9K | 14.5% | 3 | 67.1K | 31.6% | 2 | | Dec 2025 | 58.5K | 19% | 3 | 87.3K | 28.3% | 2 | | Jan 2026 | 39.2K | 12.9% | 3 | 88.3K | 29% | 2 | | Feb 2026 | 27.4K | 10.7% | 3 | 82.9K | 32.3% | 2 | | Mar 2026 | 27.7K | 11.2% | 3 | 82.5K | 33.3% | 2 | | Apr 2026 | 40.7K | 15.4% | 3 | 76.7K | 29% | 2 | | May 2026 | 28.1K | 15.8% | 3 | 51.5K | 28.9% | 2 | | Jun 2026 | 27.1K | 18.1% | 3 | 41.9K | 27.9% | 2 | | Jul 2026 | 33.4K | 16.2% | 3 | 58.9K | 28.5% | 2 | | Aug 2026 | 26.6K | 14.2% | 3 | 51.1K | 27.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using MOTAT’s and Te Papa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MOTAT**: Measured on the search terms “aviation hall motat”, “motat”, “motat 2”, “motat aviation”, “motat aviation hall”, “motat birthday party”, “motat event”, “motat exhibitions”, “motat great north road western springs auckland”, “motat hours”, “motat map”, “motat museum of transport and technology”, “motat near me”, “motat nz”, “motat opening hours”, “motat price”, “motat shop”, “motat tickets” and “zoo motat”, summed into one figure. - **Te Papa**: Measured on the search terms “friends of te papa”, “gallipoli exhibition te papa”, “gallipoli te papa”, “te papa”, “te papa admission fee”, “te papa cost”, “te papa exhibition”, “te papa hours”, “te papa museum”, “te papa near me”, “te papa nz”, “te papa online”, “te papa opening hours”, “te papa press”, “te papa tickets”, “te papa whats on”, “tepapa”, “tepapa govt nz”, “tepapa museum”, “tepapa nz” and “tepapa tickets”, summed into one figure. - [MOTAT profile](/demand/nz/brands/motat) - [Te Papa profile](/demand/nz/brands/te-papa) - [All museums in New Zealand](/demand/nz/categories/nz-museums): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, MOTAT or Te Papa? In August 2026, Te Papa had more branded searches than MOTAT among museums in New Zealand. Te Papa was estimated to have 51.1K branded searches compared to MOTAT’s 26.6K, and held a 27.3% Share of Search versus MOTAT’s 14.2%. ## Cite this page Brandwave. "MOTAT vs Te Papa: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/motat-vs-te-papa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/motat-vs-te-papa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.