--- title: "Mortgage Me vs Total Mortgages: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mortgage Me or Total Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mortgage-me-vs-total-mortgages" publisher: "Brandwave" --- # Mortgage Me vs Total Mortgages: Which is more popular by branded search in New Zealand? Which is more popular in search, Mortgage Me or Total Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mortgage Me and Total Mortgages - **Competitive set**: Dunedin mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mortgage Me Share of Search**: 17.4% - **Total Mortgages Share of Search**: 23.9% ## Which is more popular in search, Mortgage Me or Total Mortgages? - In August 2026, Total Mortgages had more branded searches than Mortgage Me among dunedin mortgage advisers in New Zealand. Total Mortgages was estimated to have 440 branded searches compared to Mortgage Me’s 320, and held a 23.9% Share of Search versus Mortgage Me’s 17.4%. - Total Mortgages was ahead of Mortgage Me in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mortgage Me’s estimated Share of Search among dunedin mortgage advisers in New Zealand held steady at 17.4%, and its estimated monthly branded searches moved from 370 to 320. - Across the 11 months ending August 2026, Total Mortgages’ estimated Share of Search among dunedin mortgage advisers in New Zealand moved from 32.4% to 23.9%, and its estimated monthly branded searches moved from 690 to 440. ## How did search popularity change for New Zealand dunedin mortgage advisers in August 2026? - In August 2026, Custom Mortgages overtook Mortgage Me to rank 2nd among dunedin mortgage advisers in New Zealand, at 26.1%. - In August 2026, Mortgage Me lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 20% to 17.4%. - In August 2026, Total Mortgages lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 26.1% to 23.9%. ## Month by month | Month | Mortgage Me estimated searches | Mortgage Me Share of Search | Mortgage Me rank | Total Mortgages estimated searches | Total Mortgages Share of Search | Total Mortgages rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 370 | 17.4% | 3 | 690 | 32.4% | 2 | | Nov 2025 | 390 | 21.1% | 3 | 570 | 30.8% | 2 | | Dec 2025 | 280 | 19% | 3 | 460 | 31.3% | 2 | | Jan 2026 | 400 | 17.2% | 4 | 560 | 24% | 3 | | Feb 2026 | 400 | 19.4% | 3 | 550 | 26.7% | 2 | | Mar 2026 | 460 | 18.9% | 4 | 560 | 23% | 3 | | Apr 2026 | 450 | 19.7% | 4 | 460 | 20.1% | 3 | | May 2026 | 370 | 16.6% | 4 | 570 | 25.6% | 2 | | Jun 2026 | 440 | 18.4% | 4 | 550 | 23% | 3 | | Jul 2026 | 360 | 20% | 3 | 470 | 26.1% | 2 | | Aug 2026 | 320 | 17.4% | 4 | 440 | 23.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mortgage Me’s and Total Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mortgage Me**: Measured on the search terms “mortgage me”, “mortgage me dunedin” and “mortgageme”, summed into one figure. - **Total Mortgages**: Measured on the search terms “total mortgages”, “total mortgages nz”, “total nz”, “total.nz” and “totalmortgage”, summed into one figure. - [Mortgage Me profile](/demand/nz/brands/mortgage-me) - [Total Mortgages profile](/demand/nz/brands/total-mortgages) - [All dunedin mortgage advisers in New Zealand](/demand/nz/categories/nz-dunedin-mortgage-advisers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mortgage Me or Total Mortgages? In August 2026, Total Mortgages had more branded searches than Mortgage Me among dunedin mortgage advisers in New Zealand. Total Mortgages was estimated to have 440 branded searches compared to Mortgage Me’s 320, and held a 23.9% Share of Search versus Mortgage Me’s 17.4%. ## Cite this page Brandwave. "Mortgage Me vs Total Mortgages: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mortgage-me-vs-total-mortgages This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mortgage-me-vs-total-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.