---
title: "Mortgage Managers vs Twine: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mortgage Managers or Twine? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mortgage-managers-vs-twine-advisers"
publisher: "Brandwave"
---

# Mortgage Managers vs Twine: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mortgage Managers or Twine? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mortgage Managers and Twine
- **Competitive set**: mortgage advisers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mortgage Managers Share of Search**: 0.49%
- **Twine Share of Search**: 0.49%

## Which is more popular in search, Mortgage Managers or Twine?

- In August 2026, Mortgage Managers and Twine were level on Share of Search among mortgage advisers in New Zealand, with an estimated 110 branded searches each, at 0.49% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: Twine took it in July 2026.
- Across the 11 months ending August 2026, Mortgage Managers’ estimated Share of Search among mortgage advisers in New Zealand moved from 0.67% to 0.49%, and its estimated monthly branded searches moved from 170 to 110.
- Across the 11 months ending August 2026, Twine’s estimated Share of Search among mortgage advisers in New Zealand moved from 0.35% to 0.49%, and its estimated monthly branded searches moved from 90 to 110.

## How did search popularity change for New Zealand mortgage advisers in August 2026?

- In August 2026, Mortgage Managers rose from 22nd to 21st among mortgage advisers in New Zealand.
- In August 2026, Twine fell from 20th to 22nd among mortgage advisers in New Zealand.

## Month by month

| Month | Mortgage Managers estimated searches | Mortgage Managers Share of Search | Mortgage Managers rank | Twine estimated searches | Twine Share of Search | Twine rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | 0.67% | 18 | 90 | 0.35% | 22 |
| Nov 2025 | 110 | 0.45% | 20 | 80 | 0.32% | 22 |
| Dec 2025 | 90 | 0.48% | 19 | 50 | 0.27% | 21 |
| Jan 2026 | 140 | 0.61% | 19 | 70 | 0.3% | 22 |
| Feb 2026 | 110 | 0.44% | 21 | 80 | 0.32% | 22 |
| Mar 2026 | 170 | 0.65% | 20 | 110 | 0.42% | 22 |
| Apr 2026 | 110 | 0.51% | 21 | 70 | 0.32% | 22 |
| May 2026 | 140 | 0.6% | 21 | 70 | 0.3% | 22 |
| Jun 2026 | 140 | 0.66% | 20 | 100 | 0.47% | 22 |
| Jul 2026 | 70 | 0.33% | 22 | 110 | 0.52% | 20 |
| Aug 2026 | 110 | 0.49% | 21 | 110 | 0.49% | 22 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mortgage Managers’ and Twine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mortgage Managers**: Measured on the search term “mortgage managers”.
- **Twine**: Measured on the search terms “twine advisers”, “twine financial” and “twine financial advisers”, summed into one figure.

- [Mortgage Managers profile](/demand/nz/brands/mortgage-managers)
- [Twine profile](/demand/nz/brands/twine-advisers)
- [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mortgage Managers or Twine?

In August 2026, Mortgage Managers and Twine were level on Share of Search among mortgage advisers in New Zealand, with an estimated 110 branded searches each, at 0.49% estimated Share of Search each.

## Cite this page

Brandwave. "Mortgage Managers vs Twine: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mortgage-managers-vs-twine-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mortgage-managers-vs-twine-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.