--- title: "Mortgage Link vs Youm: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mortgage Link or Youm? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mortgage-link-vs-youm" publisher: "Brandwave" --- # Mortgage Link vs Youm: Which is more popular by branded search in New Zealand? Which is more popular in search, Mortgage Link or Youm? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mortgage Link and Youm - **Competitive set**: Palmerston North mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mortgage Link Share of Search**: 43.2% - **Youm Share of Search**: 18.7% ## Which is more popular in search, Mortgage Link or Youm? - In August 2026, Mortgage Link had more branded searches than Youm among palmerston north mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Youm’s 260, and held a 43.2% Share of Search versus Youm’s 18.7%. - Mortgage Link was ahead of Youm in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among palmerston north mortgage advisers in New Zealand moved from 52.8% to 43.2%, and its estimated monthly branded searches moved from 860 to 600. - Across the 11 months ending August 2026, Youm’s estimated Share of Search among palmerston north mortgage advisers in New Zealand moved from 18.4% to 18.7%, and its estimated monthly branded searches moved from 300 to 260. ## How did search popularity change for New Zealand palmerston north mortgage advisers in August 2026? - In August 2026, Youm lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 20.5% to 18.7%. - In August 2026, Mortgage Link lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 43.8% to 43.2%. ## Month by month | Month | Mortgage Link estimated searches | Mortgage Link Share of Search | Mortgage Link rank | Youm estimated searches | Youm Share of Search | Youm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 860 | 52.8% | 1 | 300 | 18.4% | 3 | | Nov 2025 | 680 | 48.6% | 1 | 240 | 17.1% | 3 | | Dec 2025 | 560 | 47.9% | 1 | 220 | 18.8% | 2 | | Jan 2026 | 730 | 50% | 1 | 260 | 17.8% | 3 | | Feb 2026 | 800 | 53.3% | 1 | 260 | 17.3% | 3 | | Mar 2026 | 860 | 49.4% | 1 | 280 | 16.1% | 3 | | Apr 2026 | 720 | 51.4% | 1 | 210 | 15% | 3 | | May 2026 | 840 | 52.8% | 1 | 240 | 15.1% | 3 | | Jun 2026 | 760 | 50% | 1 | 250 | 16.4% | 3 | | Jul 2026 | 640 | 43.8% | 1 | 300 | 20.5% | 3 | | Aug 2026 | 600 | 43.2% | 1 | 260 | 18.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mortgage Link’s and Youm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure. - **Youm**: Measured on the search terms “youm”, “youm mortgage”, “youm mortgages” and “youm palmerston north”, summed into one figure. - [Mortgage Link profile](/demand/nz/brands/mortgage-link) - [Youm profile](/demand/nz/brands/youm) - [All palmerston north mortgage advisers in New Zealand](/demand/nz/categories/nz-palmerston-north-mortgage-advisers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mortgage Link or Youm? In August 2026, Mortgage Link had more branded searches than Youm among palmerston north mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Youm’s 260, and held a 43.2% Share of Search versus Youm’s 18.7%. ## Cite this page Brandwave. "Mortgage Link vs Youm: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mortgage-link-vs-youm This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mortgage-link-vs-youm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.