--- title: "Mortgage Link vs Roost: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mortgage Link or Roost? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mortgage-link-vs-roost" publisher: "Brandwave" --- # Mortgage Link vs Roost: Which is more popular by branded search in New Zealand? Which is more popular in search, Mortgage Link or Roost? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mortgage Link and Roost - **Competitive set**: mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mortgage Link Share of Search**: 2.7% - **Roost Share of Search**: 0.71% ## Which is more popular in search, Mortgage Link or Roost? - In August 2026, Mortgage Link had more branded searches than Roost among mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Roost’s 160, and held a 2.7% Share of Search versus Roost’s 0.71%. - Mortgage Link was ahead of Roost in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand moved from 3.4% to 2.7%, and its estimated monthly branded searches moved from 860 to 600. - Across the 11 months ending August 2026, Roost’s estimated Share of Search among mortgage advisers in New Zealand moved from 0.9% to 0.71%, and its estimated monthly branded searches moved from 230 to 160. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand has lost ground for 3 months in a row, from 3.6% to 2.7% in August 2026. - Estimated monthly branded searches for Roost in New Zealand fell 30.4% over 11 measured months, from 230 to 160 in August 2026. ## Month by month | Month | Mortgage Link estimated searches | Mortgage Link Share of Search | Mortgage Link rank | Roost estimated searches | Roost Share of Search | Roost rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 860 | 3.4% | 9 | 230 | 0.9% | 15 | | Nov 2025 | 680 | 2.8% | 9 | 270 | 1.1% | 13 | | Dec 2025 | 560 | 3% | 8 | 140 | 0.75% | 16 | | Jan 2026 | 730 | 3.2% | 8 | 180 | 0.78% | 16 | | Feb 2026 | 800 | 3.2% | 8 | 170 | 0.67% | 16 | | Mar 2026 | 860 | 3.3% | 9 | 190 | 0.73% | 19 | | Apr 2026 | 720 | 3.3% | 9 | 150 | 0.69% | 19 | | May 2026 | 840 | 3.6% | 8 | 150 | 0.64% | 20 | | Jun 2026 | 760 | 3.6% | 9 | 170 | 0.8% | 19 | | Jul 2026 | 640 | 3% | 9 | 170 | 0.81% | 18 | | Aug 2026 | 600 | 2.7% | 9 | 160 | 0.71% | 18 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mortgage Link’s and Roost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure. - **Roost**: Measured on the search terms “roost mortgage”, “roost mortgage brokers”, “roost mortgage brokers queenstown”, “roost mortgages”, “roost mortgages queenstown”, “roost nz” and “roost queenstown”, summed into one figure. - [Mortgage Link profile](/demand/nz/brands/mortgage-link) - [Roost profile](/demand/nz/brands/roost) - [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mortgage Link or Roost? In August 2026, Mortgage Link had more branded searches than Roost among mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Roost’s 160, and held a 2.7% Share of Search versus Roost’s 0.71%. ## Cite this page Brandwave. "Mortgage Link vs Roost: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mortgage-link-vs-roost This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mortgage-link-vs-roost. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.