--- title: "Mortgage Link vs Opes Mortgages: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mortgage Link or Opes Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mortgage-link-vs-opes-mortgages" publisher: "Brandwave" --- # Mortgage Link vs Opes Mortgages: Which is more popular by branded search in New Zealand? Which is more popular in search, Mortgage Link or Opes Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mortgage Link and Opes Mortgages - **Competitive set**: mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mortgage Link Share of Search**: 2.6% - **Opes Mortgages Share of Search**: 0.76% ## Which is more popular in search, Mortgage Link or Opes Mortgages? - In August 2026, Mortgage Link had more branded searches than Opes Mortgages among mortgage advisers in New Zealand. Mortgage Link was estimated to have 580 branded searches compared to Opes Mortgages’ 170, and held a 2.6% Share of Search versus Opes Mortgages’ 0.76%. - Mortgage Link was ahead of Opes Mortgages in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand moved from 3.3% to 2.6%, and its estimated monthly branded searches moved from 830 to 580. - Across the 11 months ending August 2026, Opes Mortgages’ estimated Share of Search among mortgage advisers in New Zealand moved from 0.82% to 0.76%, and its estimated monthly branded searches moved from 210 to 170. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand has lost ground for 3 months in a row, from 3.5% to 2.6% in August 2026. - Estimated monthly branded searches for Opes Mortgages in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026. ## Month by month | Month | Mortgage Link estimated searches | Mortgage Link Share of Search | Mortgage Link rank | Opes Mortgages estimated searches | Opes Mortgages Share of Search | Opes Mortgages rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 830 | 3.3% | 9 | 210 | 0.82% | 17 | | Nov 2025 | 650 | 2.6% | 9 | 210 | 0.85% | 15 | | Dec 2025 | 540 | 2.9% | 9 | 210 | 1.1% | 12 | | Jan 2026 | 700 | 3% | 8 | 170 | 0.74% | 17 | | Feb 2026 | 780 | 3.1% | 8 | 170 | 0.68% | 15 | | Mar 2026 | 830 | 3.2% | 9 | 210 | 0.81% | 17 | | Apr 2026 | 700 | 3.2% | 9 | 140 | 0.65% | 20 | | May 2026 | 820 | 3.5% | 8 | 260 | 1.1% | 13 | | Jun 2026 | 740 | 3.5% | 9 | 170 | 0.8% | 18 | | Jul 2026 | 620 | 2.9% | 9 | 170 | 0.81% | 17 | | Aug 2026 | 580 | 2.6% | 9 | 170 | 0.76% | 17 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mortgage Link’s and Opes Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north” and “mortgagelink”, summed into one figure. - **Opes Mortgages**: Measured on the search terms “opes mortgage” and “opes mortgages”, summed into one figure. - [Mortgage Link profile](/demand/nz/brands/mortgage-link) - [Opes Mortgages profile](/demand/nz/brands/opes-mortgages) - [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mortgage Link or Opes Mortgages? In August 2026, Mortgage Link had more branded searches than Opes Mortgages among mortgage advisers in New Zealand. Mortgage Link was estimated to have 580 branded searches compared to Opes Mortgages’ 170, and held a 2.6% Share of Search versus Opes Mortgages’ 0.76%. ## Cite this page Brandwave. "Mortgage Link vs Opes Mortgages: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mortgage-link-vs-opes-mortgages This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mortgage-link-vs-opes-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.