--- title: "Mortgage Link vs Mortgage Me: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mortgage Link or Mortgage Me? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mortgage-link-vs-mortgage-me" publisher: "Brandwave" --- # Mortgage Link vs Mortgage Me: Which is more popular by branded search in New Zealand? Which is more popular in search, Mortgage Link or Mortgage Me? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mortgage Link and Mortgage Me - **Competitive set**: Dunedin mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mortgage Link Share of Search**: 32.6% - **Mortgage Me Share of Search**: 17.4% ## Which is more popular in search, Mortgage Link or Mortgage Me? - In August 2026, Mortgage Link had more branded searches than Mortgage Me among dunedin mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Mortgage Me’s 320, and held a 32.6% Share of Search versus Mortgage Me’s 17.4%. - Mortgage Link was ahead of Mortgage Me in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among dunedin mortgage advisers in New Zealand moved from 40.4% to 32.6%, and its estimated monthly branded searches moved from 860 to 600. - Across the 11 months ending August 2026, Mortgage Me’s estimated Share of Search among dunedin mortgage advisers in New Zealand held steady at 17.4%, and its estimated monthly branded searches moved from 370 to 320. ## How did search popularity change for New Zealand dunedin mortgage advisers in August 2026? - In August 2026, Custom Mortgages overtook Mortgage Me to rank 2nd among dunedin mortgage advisers in New Zealand, at 26.1%. - In August 2026, Mortgage Link lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 35.6% to 32.6%. - In August 2026, Mortgage Me lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 20% to 17.4%. ## Month by month | Month | Mortgage Link estimated searches | Mortgage Link Share of Search | Mortgage Link rank | Mortgage Me estimated searches | Mortgage Me Share of Search | Mortgage Me rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 860 | 40.4% | 1 | 370 | 17.4% | 3 | | Nov 2025 | 680 | 36.8% | 1 | 390 | 21.1% | 3 | | Dec 2025 | 560 | 38.1% | 1 | 280 | 19% | 3 | | Jan 2026 | 730 | 31.3% | 1 | 400 | 17.2% | 4 | | Feb 2026 | 800 | 38.8% | 1 | 400 | 19.4% | 3 | | Mar 2026 | 860 | 35.2% | 1 | 460 | 18.9% | 4 | | Apr 2026 | 720 | 31.4% | 1 | 450 | 19.7% | 4 | | May 2026 | 840 | 37.7% | 1 | 370 | 16.6% | 4 | | Jun 2026 | 760 | 31.8% | 1 | 440 | 18.4% | 4 | | Jul 2026 | 640 | 35.6% | 1 | 360 | 20% | 3 | | Aug 2026 | 600 | 32.6% | 1 | 320 | 17.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mortgage Link’s and Mortgage Me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure. - **Mortgage Me**: Measured on the search terms “mortgage me”, “mortgage me dunedin” and “mortgageme”, summed into one figure. - [Mortgage Link profile](/demand/nz/brands/mortgage-link) - [Mortgage Me profile](/demand/nz/brands/mortgage-me) - [All dunedin mortgage advisers in New Zealand](/demand/nz/categories/nz-dunedin-mortgage-advisers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mortgage Link or Mortgage Me? In August 2026, Mortgage Link had more branded searches than Mortgage Me among dunedin mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Mortgage Me’s 320, and held a 32.6% Share of Search versus Mortgage Me’s 17.4%. ## Cite this page Brandwave. "Mortgage Link vs Mortgage Me: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mortgage-link-vs-mortgage-me This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mortgage-link-vs-mortgage-me. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.