---
title: "Mortgage Lab vs Twine: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mortgage Lab or Twine? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mortgage-lab-vs-twine-advisers"
publisher: "Brandwave"
---

# Mortgage Lab vs Twine: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mortgage Lab or Twine? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mortgage Lab and Twine
- **Competitive set**: mortgage advisers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mortgage Lab Share of Search**: 0.81%
- **Twine Share of Search**: 0.49%

## Which is more popular in search, Mortgage Lab or Twine?

- In August 2026, Mortgage Lab had more branded searches than Twine among mortgage advisers in New Zealand. Mortgage Lab was estimated to have 180 branded searches compared to Twine’s 110, and held a 0.81% Share of Search versus Twine’s 0.49%.
- Mortgage Lab was ahead of Twine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mortgage Lab’s estimated Share of Search among mortgage advisers in New Zealand moved from 1.1% to 0.81%, and its estimated monthly branded searches moved from 280 to 180.
- Across the 11 months ending August 2026, Twine’s estimated Share of Search among mortgage advisers in New Zealand moved from 0.35% to 0.49%, and its estimated monthly branded searches moved from 90 to 110.

## How did search popularity change for New Zealand mortgage advisers in August 2026?

- In August 2026, Mortgage Lab rose from 19th to 16th among mortgage advisers in New Zealand.
- In August 2026, Twine fell from 20th to 22nd among mortgage advisers in New Zealand.

## Month by month

| Month | Mortgage Lab estimated searches | Mortgage Lab Share of Search | Mortgage Lab rank | Twine estimated searches | Twine Share of Search | Twine rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 280 | 1.1% | 12 | 90 | 0.35% | 22 |
| Nov 2025 | 180 | 0.73% | 17 | 80 | 0.32% | 22 |
| Dec 2025 | 120 | 0.64% | 18 | 50 | 0.27% | 21 |
| Jan 2026 | 160 | 0.69% | 18 | 70 | 0.3% | 22 |
| Feb 2026 | 160 | 0.64% | 18 | 80 | 0.32% | 22 |
| Mar 2026 | 230 | 0.89% | 14 | 110 | 0.42% | 22 |
| Apr 2026 | 220 | 1% | 14 | 70 | 0.32% | 22 |
| May 2026 | 240 | 1% | 15 | 70 | 0.3% | 22 |
| Jun 2026 | 170 | 0.8% | 17 | 100 | 0.47% | 22 |
| Jul 2026 | 140 | 0.67% | 19 | 110 | 0.52% | 20 |
| Aug 2026 | 180 | 0.81% | 16 | 110 | 0.49% | 22 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mortgage Lab’s and Twine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mortgage Lab**: Measured on the search terms “mortgage lab”, “mortgage lab nz” and “the mortgage lab”, summed into one figure.
- **Twine**: Measured on the search terms “twine advisers”, “twine financial” and “twine financial advisers”, summed into one figure.

- [Mortgage Lab profile](/demand/nz/brands/mortgage-lab)
- [Twine profile](/demand/nz/brands/twine-advisers)
- [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mortgage Lab or Twine?

In August 2026, Mortgage Lab had more branded searches than Twine among mortgage advisers in New Zealand. Mortgage Lab was estimated to have 180 branded searches compared to Twine’s 110, and held a 0.81% Share of Search versus Twine’s 0.49%.

## Cite this page

Brandwave. "Mortgage Lab vs Twine: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mortgage-lab-vs-twine-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mortgage-lab-vs-twine-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.