--- title: "Mortgage Lab vs Roost: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mortgage Lab or Roost? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mortgage-lab-vs-roost" publisher: "Brandwave" --- # Mortgage Lab vs Roost: Which is more popular by branded search in New Zealand? Which is more popular in search, Mortgage Lab or Roost? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mortgage Lab and Roost - **Competitive set**: mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mortgage Lab Share of Search**: 0.8% - **Roost Share of Search**: 0.71% ## Which is more popular in search, Mortgage Lab or Roost? - In August 2026, Mortgage Lab had more branded searches than Roost among mortgage advisers in New Zealand. Mortgage Lab was estimated to have 180 branded searches compared to Roost’s 160, and held a 0.8% Share of Search versus Roost’s 0.71%. - The lead changed hands 4 times in the 11 months ending August 2026: Roost took it in November 2025, Mortgage Lab took it in March 2026, Roost took it in July 2026, Mortgage Lab took it in August 2026. - Across the 11 months ending August 2026, Mortgage Lab’s estimated Share of Search among mortgage advisers in New Zealand moved from 1.1% to 0.8%, and its estimated monthly branded searches moved from 280 to 180. - Across the 11 months ending August 2026, Roost’s estimated Share of Search among mortgage advisers in New Zealand moved from 0.9% to 0.71%, and its estimated monthly branded searches moved from 230 to 160. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - In August 2026, Mortgage Lab rose from 19th to 16th among mortgage advisers in New Zealand. - Estimated monthly branded searches for Roost in New Zealand fell 30.4% over 11 measured months, from 230 to 160 in August 2026. ## Month by month | Month | Mortgage Lab estimated searches | Mortgage Lab Share of Search | Mortgage Lab rank | Roost estimated searches | Roost Share of Search | Roost rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 1.1% | 12 | 230 | 0.9% | 15 | | Nov 2025 | 180 | 0.73% | 17 | 270 | 1.1% | 13 | | Dec 2025 | 120 | 0.64% | 18 | 140 | 0.75% | 16 | | Jan 2026 | 160 | 0.69% | 18 | 180 | 0.78% | 16 | | Feb 2026 | 160 | 0.63% | 18 | 170 | 0.67% | 16 | | Mar 2026 | 230 | 0.88% | 14 | 190 | 0.73% | 19 | | Apr 2026 | 220 | 1% | 14 | 150 | 0.69% | 19 | | May 2026 | 240 | 1% | 15 | 150 | 0.64% | 20 | | Jun 2026 | 170 | 0.8% | 17 | 170 | 0.8% | 19 | | Jul 2026 | 140 | 0.66% | 19 | 170 | 0.81% | 18 | | Aug 2026 | 180 | 0.8% | 16 | 160 | 0.71% | 18 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mortgage Lab’s and Roost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mortgage Lab**: Measured on the search terms “mortgage lab”, “mortgage lab nz” and “the mortgage lab”, summed into one figure. - **Roost**: Measured on the search terms “roost mortgage”, “roost mortgage brokers”, “roost mortgage brokers queenstown”, “roost mortgages”, “roost mortgages queenstown”, “roost nz” and “roost queenstown”, summed into one figure. - [Mortgage Lab profile](/demand/nz/brands/mortgage-lab) - [Roost profile](/demand/nz/brands/roost) - [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mortgage Lab or Roost? In August 2026, Mortgage Lab had more branded searches than Roost among mortgage advisers in New Zealand. Mortgage Lab was estimated to have 180 branded searches compared to Roost’s 160, and held a 0.8% Share of Search versus Roost’s 0.71%. ## Cite this page Brandwave. "Mortgage Lab vs Roost: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mortgage-lab-vs-roost This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mortgage-lab-vs-roost. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.