---
title: "Mortgage IQ vs Move In Mortgages: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mortgage IQ or Move In Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mortgage-iq-vs-move-in-mortgages"
publisher: "Brandwave"
---

# Mortgage IQ vs Move In Mortgages: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mortgage IQ or Move In Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mortgage IQ and Move In Mortgages
- **Competitive set**: Tauranga mortgage advisers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mortgage IQ Share of Search**: 0.28%
- **Move In Mortgages Share of Search**: 0.14%

## Which is more popular in search, Mortgage IQ or Move In Mortgages?

- In August 2026, Mortgage IQ had more branded searches than Move In Mortgages among tauranga mortgage advisers in New Zealand. Mortgage IQ was estimated to have 20 branded searches compared to Move In Mortgages’ 10, and held a 0.28% Share of Search versus Move In Mortgages’ 0.14%.
- The lead changed hands 2 times in the 11 months ending August 2026: Move In Mortgages took it in May 2026, Mortgage IQ took it in June 2026.
- Across the 11 months ending August 2026, Mortgage IQ’s estimated Share of Search among tauranga mortgage advisers in New Zealand moved from 0.48% to 0.28%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 11 months ending August 2026, Move In Mortgages’ estimated Share of Search among tauranga mortgage advisers in New Zealand moved from 0.12% to 0.14%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand tauranga mortgage advisers in August 2026?

- Estimated monthly branded searches for Mortgage IQ in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

## Month by month

| Month | Mortgage IQ estimated searches | Mortgage IQ Share of Search | Mortgage IQ rank | Move In Mortgages estimated searches | Move In Mortgages Share of Search | Move In Mortgages rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 0.48% | 3 | 10 | 0.12% | 4 |
| Nov 2025 | 50 | 0.61% | 3 | 10 | 0.12% | 4 |
| Dec 2025 | 40 | 0.63% | 3 | 10 | 0.16% | 4 |
| Jan 2026 | 40 | 0.53% | 3 | 10 | 0.13% | 4 |
| Feb 2026 | 30 | 0.37% | 3 | 10 | 0.12% | 4 |
| Mar 2026 | 40 | 0.49% | 3 | 10 | 0.12% | 4 |
| Apr 2026 | 30 | 0.44% | 3 | 10 | 0.15% | 4 |
| May 2026 | 30 | 0.39% | 4 | 40 | 0.52% | 3 |
| Jun 2026 | 50 | 0.75% | 3 | 20 | 0.3% | 4 |
| Jul 2026 | 50 | 0.68% | 3 | 10 | 0.14% | 4 |
| Aug 2026 | 20 | 0.28% | 3 | 10 | 0.14% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mortgage IQ’s and Move In Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mortgage IQ**: Measured on the search term “mortgage iq”.
- **Move In Mortgages**: Measured on the search term “move in mortgages”.

- [Mortgage IQ profile](/demand/nz/brands/mortgage-iq)
- [Move In Mortgages profile](/demand/nz/brands/move-in-mortgages)
- [All tauranga mortgage advisers in New Zealand](/demand/nz/categories/nz-tauranga-mortgage-advisers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mortgage IQ or Move In Mortgages?

In August 2026, Mortgage IQ had more branded searches than Move In Mortgages among tauranga mortgage advisers in New Zealand. Mortgage IQ was estimated to have 20 branded searches compared to Move In Mortgages’ 10, and held a 0.28% Share of Search versus Move In Mortgages’ 0.14%.

## Cite this page

Brandwave. "Mortgage IQ vs Move In Mortgages: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mortgage-iq-vs-move-in-mortgages

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mortgage-iq-vs-move-in-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.