--- title: "Mortgage HQ vs Opes Mortgages: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mortgage HQ or Opes Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mortgage-hq-vs-opes-mortgages" publisher: "Brandwave" --- # Mortgage HQ vs Opes Mortgages: Which is more popular by branded search in New Zealand? Which is more popular in search, Mortgage HQ or Opes Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mortgage HQ and Opes Mortgages - **Competitive set**: mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mortgage HQ Share of Search**: 3.8% - **Opes Mortgages Share of Search**: 0.76% ## Which is more popular in search, Mortgage HQ or Opes Mortgages? - In August 2026, Mortgage HQ had more branded searches than Opes Mortgages among mortgage advisers in New Zealand. Mortgage HQ was estimated to have 840 branded searches compared to Opes Mortgages’ 170, and held a 3.8% Share of Search versus Opes Mortgages’ 0.76%. - Mortgage HQ was ahead of Opes Mortgages in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mortgage HQ’s estimated Share of Search among mortgage advisers in New Zealand moved from 4.8% to 3.8%, and its estimated monthly branded searches moved from 1.2K to 840. - Across the 11 months ending August 2026, Opes Mortgages’ estimated Share of Search among mortgage advisers in New Zealand moved from 0.82% to 0.76%, and its estimated monthly branded searches moved from 210 to 170. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - Estimated monthly branded searches for Mortgage HQ in New Zealand fell 31.7% over 11 measured months, from 1.2K to 840 in August 2026. - Estimated monthly branded searches for Opes Mortgages in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026. ## Month by month | Month | Mortgage HQ estimated searches | Mortgage HQ Share of Search | Mortgage HQ rank | Opes Mortgages estimated searches | Opes Mortgages Share of Search | Opes Mortgages rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 4.8% | 5 | 210 | 0.82% | 17 | | Nov 2025 | 1.2K | 4.8% | 5 | 210 | 0.85% | 15 | | Dec 2025 | 650 | 3.5% | 7 | 210 | 1.1% | 12 | | Jan 2026 | 890 | 3.9% | 7 | 170 | 0.74% | 17 | | Feb 2026 | 1K | 4.1% | 6 | 170 | 0.67% | 15 | | Mar 2026 | 920 | 3.5% | 7 | 210 | 0.81% | 17 | | Apr 2026 | 900 | 4.1% | 7 | 140 | 0.64% | 20 | | May 2026 | 840 | 3.6% | 7 | 260 | 1.1% | 13 | | Jun 2026 | 890 | 4.2% | 7 | 170 | 0.8% | 18 | | Jul 2026 | 830 | 3.9% | 7 | 170 | 0.81% | 17 | | Aug 2026 | 840 | 3.8% | 7 | 170 | 0.76% | 17 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mortgage HQ’s and Opes Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mortgage HQ**: Measured on the search terms “mhq”, “mhq nz”, “mortgage hq”, “mortgage hq nz”, “mortgage hq reviews” and “mortgagehq”, summed into one figure. - **Opes Mortgages**: Measured on the search terms “opes mortgage” and “opes mortgages”, summed into one figure. - [Mortgage HQ profile](/demand/nz/brands/mortgage-hq) - [Opes Mortgages profile](/demand/nz/brands/opes-mortgages) - [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mortgage HQ or Opes Mortgages? In August 2026, Mortgage HQ had more branded searches than Opes Mortgages among mortgage advisers in New Zealand. Mortgage HQ was estimated to have 840 branded searches compared to Opes Mortgages’ 170, and held a 3.8% Share of Search versus Opes Mortgages’ 0.76%. ## Cite this page Brandwave. "Mortgage HQ vs Opes Mortgages: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mortgage-hq-vs-opes-mortgages This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mortgage-hq-vs-opes-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.