--- title: "Mortgage HQ vs Mortgage Link: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mortgage HQ or Mortgage Link? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mortgage-hq-vs-mortgage-link" publisher: "Brandwave" --- # Mortgage HQ vs Mortgage Link: Which is more popular by branded search in New Zealand? Which is more popular in search, Mortgage HQ or Mortgage Link? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mortgage HQ and Mortgage Link - **Competitive set**: mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mortgage HQ Share of Search**: 3.8% - **Mortgage Link Share of Search**: 2.7% ## Which is more popular in search, Mortgage HQ or Mortgage Link? - In August 2026, Mortgage HQ had more branded searches than Mortgage Link among mortgage advisers in New Zealand. Mortgage HQ was estimated to have 840 branded searches compared to Mortgage Link’s 600, and held a 3.8% Share of Search versus Mortgage Link’s 2.7%. - Mortgage HQ was ahead of Mortgage Link in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mortgage HQ’s estimated Share of Search among mortgage advisers in New Zealand moved from 4.8% to 3.8%, and its estimated monthly branded searches moved from 1.2K to 840. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand moved from 3.4% to 2.7%, and its estimated monthly branded searches moved from 860 to 600. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand has lost ground for 3 months in a row, from 3.6% to 2.7% in August 2026. - Estimated monthly branded searches for Mortgage HQ in New Zealand fell 31.7% over 11 measured months, from 1.2K to 840 in August 2026. ## Month by month | Month | Mortgage HQ estimated searches | Mortgage HQ Share of Search | Mortgage HQ rank | Mortgage Link estimated searches | Mortgage Link Share of Search | Mortgage Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 4.8% | 5 | 860 | 3.4% | 9 | | Nov 2025 | 1.2K | 4.8% | 5 | 680 | 2.8% | 9 | | Dec 2025 | 650 | 3.5% | 7 | 560 | 3% | 8 | | Jan 2026 | 890 | 3.9% | 7 | 730 | 3.2% | 8 | | Feb 2026 | 1K | 4.1% | 6 | 800 | 3.2% | 8 | | Mar 2026 | 920 | 3.5% | 7 | 860 | 3.3% | 9 | | Apr 2026 | 900 | 4.1% | 7 | 720 | 3.3% | 9 | | May 2026 | 840 | 3.6% | 7 | 840 | 3.6% | 8 | | Jun 2026 | 890 | 4.2% | 7 | 760 | 3.6% | 9 | | Jul 2026 | 830 | 3.9% | 7 | 640 | 3% | 9 | | Aug 2026 | 840 | 3.8% | 7 | 600 | 2.7% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mortgage HQ’s and Mortgage Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mortgage HQ**: Measured on the search terms “mhq”, “mhq nz”, “mortgage hq”, “mortgage hq nz”, “mortgage hq reviews” and “mortgagehq”, summed into one figure. - **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure. - [Mortgage HQ profile](/demand/nz/brands/mortgage-hq) - [Mortgage Link profile](/demand/nz/brands/mortgage-link) - [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mortgage HQ or Mortgage Link? In August 2026, Mortgage HQ had more branded searches than Mortgage Link among mortgage advisers in New Zealand. Mortgage HQ was estimated to have 840 branded searches compared to Mortgage Link’s 600, and held a 3.8% Share of Search versus Mortgage Link’s 2.7%. ## Cite this page Brandwave. "Mortgage HQ vs Mortgage Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mortgage-hq-vs-mortgage-link This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mortgage-hq-vs-mortgage-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.