--- title: "Morrison Funeral Directors vs Simplicity Funerals: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Morrison Funeral Directors or Simplicity Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/morrison-funeral-directors-vs-simplicity-funerals" publisher: "Brandwave" --- # Morrison Funeral Directors vs Simplicity Funerals: Which is more popular by branded search in New Zealand? Which is more popular in search, Morrison Funeral Directors or Simplicity Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Morrison Funeral Directors and Simplicity Funerals - **Competitive set**: Auckland funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Morrison Funeral Directors Share of Search**: 54.9% - **Simplicity Funerals Share of Search**: 9.9% ## Which is more popular in search, Morrison Funeral Directors or Simplicity Funerals? - In August 2026, Morrison Funeral Directors had more branded searches than Simplicity Funerals among auckland funeral directors in New Zealand. Morrison Funeral Directors was estimated to have 4.5K branded searches compared to Simplicity Funerals’ 800, and held a 54.9% Share of Search versus Simplicity Funerals’ 9.9%. - Morrison Funeral Directors was ahead of Simplicity Funerals in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Morrison Funeral Directors’ estimated Share of Search among auckland funeral directors in New Zealand moved from 48.7% to 54.9%, and its estimated monthly branded searches moved from 3.6K to 4.5K. - Across the 11 months ending August 2026, Simplicity Funerals’ estimated Share of Search among auckland funeral directors in New Zealand moved from 8.7% to 9.9%, and its estimated monthly branded searches moved from 650 to 800. ## How did search popularity change for New Zealand auckland funeral directors in August 2026? - In August 2026, Morrison Funeral Directors gained estimated Share of Search among auckland funeral directors in New Zealand, from 52.2% to 54.9%. - Estimated monthly branded searches for Simplicity Funerals in New Zealand rose 23.1% over 11 measured months, from 650 to 800 in August 2026. ## Month by month | Month | Morrison Funeral Directors estimated searches | Morrison Funeral Directors Share of Search | Morrison Funeral Directors rank | Simplicity Funerals estimated searches | Simplicity Funerals Share of Search | Simplicity Funerals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 48.7% | 1 | 650 | 8.7% | 5 | | Nov 2025 | 2.9K | 47% | 1 | 660 | 10.6% | 5 | | Dec 2025 | 2.4K | 45.5% | 1 | 540 | 10.1% | 5 | | Jan 2026 | 1.9K | 34.2% | 1 | 790 | 14.1% | 4 | | Feb 2026 | 2.4K | 41% | 1 | 530 | 8.9% | 4 | | Mar 2026 | 3.6K | 51% | 1 | 670 | 9.4% | 4 | | Apr 2026 | 2.9K | 46.8% | 1 | 960 | 15.3% | 2 | | May 2026 | 4.4K | 55.7% | 1 | 800 | 10.1% | 3 | | Jun 2026 | 2.9K | 47.1% | 1 | 790 | 12.7% | 3 | | Jul 2026 | 3.6K | 52.2% | 1 | 670 | 9.6% | 4 | | Aug 2026 | 4.5K | 54.9% | 1 | 800 | 9.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Morrison Funeral Directors’ and Simplicity Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Morrison Funeral Directors**: Measured on the search terms “morrison funeral directors near me”, “morrison funerals” and “morrisonfuneraldirectors”, summed into one figure. - **Simplicity Funerals**: Measured on the search terms “simplicity co nz”, “simplicity funeral”, “simplicity funerals cremation”, “simplicity funerals near me” and “simplicity funerals nz”, summed into one figure. - [Morrison Funeral Directors profile](/demand/nz/brands/morrison-funeral-directors) - [Simplicity Funerals profile](/demand/nz/brands/simplicity-funerals) - [All auckland funeral directors in New Zealand](/demand/nz/categories/nz-auckland-funeral-directors): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Morrison Funeral Directors or Simplicity Funerals? In August 2026, Morrison Funeral Directors had more branded searches than Simplicity Funerals among auckland funeral directors in New Zealand. Morrison Funeral Directors was estimated to have 4.5K branded searches compared to Simplicity Funerals’ 800, and held a 54.9% Share of Search versus Simplicity Funerals’ 9.9%. ## Cite this page Brandwave. "Morrison Funeral Directors vs Simplicity Funerals: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/morrison-funeral-directors-vs-simplicity-funerals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/morrison-funeral-directors-vs-simplicity-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.