---
title: "Morrison Funeral Directors vs Sibuns: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Morrison Funeral Directors or Sibuns? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/morrison-funeral-directors-vs-sibuns"
publisher: "Brandwave"
---

# Morrison Funeral Directors vs Sibuns: Which is more popular by branded search in New Zealand?

Which is more popular in search, Morrison Funeral Directors or Sibuns? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Morrison Funeral Directors and Sibuns
- **Competitive set**: Auckland funeral directors
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Morrison Funeral Directors Share of Search**: 54.9%
- **Sibuns Share of Search**: 9.2%

## Which is more popular in search, Morrison Funeral Directors or Sibuns?

- In August 2026, Morrison Funeral Directors had more branded searches than Sibuns among auckland funeral directors in New Zealand. Morrison Funeral Directors was estimated to have 4.5K branded searches compared to Sibuns’ 750, and held a 54.9% Share of Search versus Sibuns’ 9.2%.
- Morrison Funeral Directors was ahead of Sibuns in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Morrison Funeral Directors’ estimated Share of Search among auckland funeral directors in New Zealand moved from 48.7% to 54.9%, and its estimated monthly branded searches moved from 3.6K to 4.5K.
- Across the 11 months ending August 2026, Sibuns’ estimated Share of Search among auckland funeral directors in New Zealand moved from 10.4% to 9.2%, and its estimated monthly branded searches moved from 780 to 750.

## How did search popularity change for New Zealand auckland funeral directors in August 2026?

- In August 2026, Morrison Funeral Directors gained estimated Share of Search among auckland funeral directors in New Zealand, from 52.2% to 54.9%.

## Month by month

| Month | Morrison Funeral Directors estimated searches | Morrison Funeral Directors Share of Search | Morrison Funeral Directors rank | Sibuns estimated searches | Sibuns Share of Search | Sibuns rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 48.7% | 1 | 780 | 10.4% | 4 |
| Nov 2025 | 2.9K | 47% | 1 | 670 | 10.7% | 4 |
| Dec 2025 | 2.4K | 45.5% | 1 | 610 | 11.4% | 4 |
| Jan 2026 | 1.9K | 34.2% | 1 | 460 | 8.2% | 5 |
| Feb 2026 | 2.4K | 41% | 1 | 420 | 7.1% | 5 |
| Mar 2026 | 3.6K | 51% | 1 | 560 | 7.9% | 5 |
| Apr 2026 | 2.9K | 46.8% | 1 | 550 | 8.8% | 5 |
| May 2026 | 4.4K | 55.7% | 1 | 750 | 9.4% | 5 |
| Jun 2026 | 2.9K | 47.1% | 1 | 620 | 10% | 5 |
| Jul 2026 | 3.6K | 52.2% | 1 | 620 | 8.9% | 5 |
| Aug 2026 | 4.5K | 54.9% | 1 | 750 | 9.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Morrison Funeral Directors’ and Sibuns’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Morrison Funeral Directors**: Measured on the search terms “morrison funeral directors near me”, “morrison funerals” and “morrisonfuneraldirectors”, summed into one figure.
- **Sibuns**: Measured on the search terms “sibuns”, “sibuns funeral” and “sibuns funeral directors”, summed into one figure.

- [Morrison Funeral Directors profile](/demand/nz/brands/morrison-funeral-directors)
- [Sibuns profile](/demand/nz/brands/sibuns)
- [All auckland funeral directors in New Zealand](/demand/nz/categories/nz-auckland-funeral-directors): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Morrison Funeral Directors or Sibuns?

In August 2026, Morrison Funeral Directors had more branded searches than Sibuns among auckland funeral directors in New Zealand. Morrison Funeral Directors was estimated to have 4.5K branded searches compared to Sibuns’ 750, and held a 54.9% Share of Search versus Sibuns’ 9.2%.

## Cite this page

Brandwave. "Morrison Funeral Directors vs Sibuns: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/morrison-funeral-directors-vs-sibuns

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/morrison-funeral-directors-vs-sibuns. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.