--- title: "Morris & Watson vs Silk & Steel: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Morris & Watson or Silk & Steel? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/morris-and-watson-vs-silk-and-steel" publisher: "Brandwave" --- # Morris & Watson vs Silk & Steel: Which is more popular by branded search in New Zealand? Which is more popular in search, Morris & Watson or Silk & Steel? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Morris & Watson and Silk & Steel - **Competitive set**: designer jewellery brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Morris & Watson Share of Search**: 13% - **Silk & Steel Share of Search**: 4.9% ## Which is more popular in search, Morris & Watson or Silk & Steel? - In August 2026, Morris & Watson had more branded searches than Silk & Steel among designer jewellery brands in New Zealand. Morris & Watson was estimated to have 2.9K branded searches compared to Silk & Steel’s 1.1K, and held a 13% Share of Search versus Silk & Steel’s 4.9%. - Morris & Watson was ahead of Silk & Steel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand moved from 26.2% to 13%, and its estimated monthly branded searches moved from 6.8K to 2.9K. - Across the 11 months ending August 2026, Silk & Steel’s estimated Share of Search among designer jewellery brands in New Zealand moved from 5.1% to 4.9%, and its estimated monthly branded searches moved from 1.3K to 1.1K. ## How did search popularity change for New Zealand designer jewellery brands in August 2026? - In August 2026, Bare Jewellery overtook Morris & Watson to rank 3rd among designer jewellery brands in New Zealand, at 16%. - In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%. - Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026. ## Month by month | Month | Morris & Watson estimated searches | Morris & Watson Share of Search | Morris & Watson rank | Silk & Steel estimated searches | Silk & Steel Share of Search | Silk & Steel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.8K | 26.2% | 1 | 1.3K | 5.1% | 6 | | Nov 2025 | 3.8K | 9.6% | 5 | 1.6K | 4.1% | 6 | | Dec 2025 | 5.5K | 16.1% | 3 | 1.7K | 5% | 6 | | Jan 2026 | 10.1K | 33.7% | 1 | 1.1K | 3.5% | 7 | | Feb 2026 | 10.1K | 38.1% | 1 | 1.1K | 4% | 7 | | Mar 2026 | 6.7K | 21.2% | 2 | 1.3K | 4.1% | 6 | | Apr 2026 | 3.6K | 17.8% | 3 | 1.4K | 6.9% | 6 | | May 2026 | 3.6K | 16.3% | 3 | 1.4K | 6.2% | 6 | | Jun 2026 | 3.6K | 15.7% | 4 | 990 | 4.3% | 7 | | Jul 2026 | 2.9K | 13% | 4 | 910 | 4.1% | 7 | | Aug 2026 | 2.9K | 13% | 4 | 1.1K | 4.9% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Morris & Watson’s and Silk & Steel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Morris & Watson**: Measured on the search terms “morris and watson jewellery”, “morris and watson silver” and “morris watson”, summed into one figure. - **Silk & Steel**: Measured on the search terms “silk & steel”, “silk & steel jewellery”, “silk and steel earrings”, “silk and steel jewellery”, “silk and steel necklace”, “silk and steel rings”, “silk steel” and “silksteel”, summed into one figure. - [Morris & Watson profile](/demand/nz/brands/morris-and-watson) - [Silk & Steel profile](/demand/nz/brands/silk-and-steel) - [All designer jewellery brands in New Zealand](/demand/nz/categories/nz-designer-jewellery-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Morris & Watson or Silk & Steel? In August 2026, Morris & Watson had more branded searches than Silk & Steel among designer jewellery brands in New Zealand. Morris & Watson was estimated to have 2.9K branded searches compared to Silk & Steel’s 1.1K, and held a 13% Share of Search versus Silk & Steel’s 4.9%. ## Cite this page Brandwave. "Morris & Watson vs Silk & Steel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/morris-and-watson-vs-silk-and-steel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/morris-and-watson-vs-silk-and-steel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.