--- title: "Morris & Watson vs Rachel Stichbury: Which is searched more in New Zealand?" description: "Is Morris & Watson or Rachel Stichbury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/morris-and-watson-vs-rachel-stichbury" publisher: "Brandwave" --- # Morris & Watson vs Rachel Stichbury: Which is searched more in New Zealand? Is Morris & Watson or Rachel Stichbury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Morris & Watson and Rachel Stichbury - **Competitive set**: designer jewellery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Morris & Watson Share of Search**: 11.4% - **Rachel Stichbury Share of Search**: 0.48% ## Is Morris & Watson or Rachel Stichbury more popular in search? - In September 2026, Morris & Watson had more branded searches than Rachel Stichbury among designer jewellery brands in New Zealand. Morris & Watson had about 2,400 branded searches, while Rachel Stichbury had 100. Morris & Watson made up 11.4% of all designer jewellery brand searches we track, and Rachel Stichbury accounted for 0.48%. - Morris & Watson was ahead of Rachel Stichbury in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Morris & Watson’s share of searches among designer jewellery brands in New Zealand moved from 29.3% to 11.4%, and its estimated monthly branded searches moved from 6.6K to 2.4K. - Across the 12 months ending September 2026, Rachel Stichbury’s share of searches among designer jewellery brands in New Zealand moved from 0.31% to 0.48%, and its estimated monthly branded searches moved from 70 to 100. ## Top designer jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rachel Stichbury was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Morris & Watson did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meadowlark | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Zoe & Morgan | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Layla Kaisi Collection | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Rachel Stichbury | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Stolen Girlfriends Club | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Nick Von K | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bare Jewellery | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Morris & Watson | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Silk & Steel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about designer jewellery brands - Asked ChatGPT "Which designer jewellery brand should I buy in New Zealand?": 1. Meadowlark, 2. Zoe & Morgan, 3. Layla Kaisi Collection, 4. Rachel Stichbury - Asked ChatGPT "What are the best designer jewellery brands in New Zealand?": 1. Meadowlark, 2. Layla Kaisi Collection, 3. Zoe & Morgan, 4. Rachel Stichbury - Asked ChatGPT "What's the best designer jewellery brand in New Zealand for a gift?": 1. Meadowlark, 2. Zoe & Morgan, 3. Stolen Girlfriends Club - Searched Google, AI Overview "designer jewellery brands nz": 1. Zoe & Morgan Not named in any answer: Nick Von K, Bare Jewellery, Morris & Watson and Silk & Steel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer jewellery brands in September 2026? - In September 2026, Morris & Watson lost share of searches among designer jewellery brands in New Zealand, from 14.7% to 11.4%. - In September 2026, Rachel Stichbury rose from 9th to 8th among designer jewellery brands in New Zealand. ## Month by month | Month | Morris & Watson estimated searches | Morris & Watson Share of Search | Morris & Watson rank | Rachel Stichbury estimated searches | Rachel Stichbury Share of Search | Rachel Stichbury rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 29.3% | 1 | 70 | 0.31% | 9 | | Nov 2025 | 3.6K | 10.4% | 5 | 100 | 0.29% | 9 | | Dec 2025 | 5.4K | 18% | 3 | 90 | 0.3% | 8 | | Jan 2026 | 9.9K | 37.4% | 1 | 90 | 0.34% | 9 | | Feb 2026 | 9.9K | 41.3% | 1 | 100 | 0.42% | 8 | | Mar 2026 | 6.6K | 23.4% | 2 | 120 | 0.43% | 8 | | Apr 2026 | 3.6K | 20.4% | 3 | 60 | 0.34% | 9 | | May 2026 | 3.6K | 18.6% | 3 | 80 | 0.41% | 8 | | Jun 2026 | 3.6K | 17.6% | 3 | 70 | 0.34% | 8 | | Jul 2026 | 2.9K | 14.6% | 4 | 80 | 0.4% | 8 | | Aug 2026 | 2.9K | 14.7% | 3 | 90 | 0.46% | 9 | | Sep 2026 | 2.4K | 11.4% | 5 | 100 | 0.48% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Morris & Watson’s and Rachel Stichbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Morris & Watson**: Measured on the search term “morris watson”. - **Rachel Stichbury**: Measured on the search terms “rachel stichbury” and “stichbury”, summed into one figure. - [Morris & Watson profile](/demand/nz/brands/morris-and-watson) - [Rachel Stichbury profile](/demand/nz/brands/rachel-stichbury) - [All designer jewellery brands in New Zealand](/demand/nz/categories/nz-designer-jewellery-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Morris & Watson or Rachel Stichbury more popular in search? In September 2026, Morris & Watson had more branded searches than Rachel Stichbury among designer jewellery brands in New Zealand. Morris & Watson had about 2,400 branded searches, while Rachel Stichbury had 100. Morris & Watson made up 11.4% of all designer jewellery brand searches we track, and Rachel Stichbury accounted for 0.48%. ## Cite this page Brandwave. "Morris & Watson vs Rachel Stichbury: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/morris-and-watson-vs-rachel-stichbury This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/morris-and-watson-vs-rachel-stichbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.