--- title: "Morphum Environmental vs thinkstep-anz: Which is searched more in New Zealand?" description: "Is Morphum Environmental or thinkstep-anz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Environmental and carbon consultants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/morphum-vs-thinkstep-anz" publisher: "Brandwave" --- # Morphum Environmental vs thinkstep-anz: Which is searched more in New Zealand? Is Morphum Environmental or thinkstep-anz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Environmental and carbon consultants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Morphum Environmental and thinkstep-anz - **Competitive set**: Environmental and carbon consultants - **Market**: New Zealand - **Month measured**: Sep 2026 - **Morphum Environmental Share of Search**: 17.1% - **thinkstep-anz Share of Search**: 1.3% ## Is Morphum Environmental or thinkstep-anz more popular in search? - In September 2026, Morphum Environmental had more branded searches than thinkstep-anz among environmental and carbon consultants in New Zealand. Morphum Environmental had about 930 branded searches, while thinkstep-anz had 70. Morphum Environmental made up 17.1% of all environmental and carbon consultant searches we track, and thinkstep-anz accounted for 1.3%. - Morphum Environmental was ahead of thinkstep-anz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Morphum Environmental’s share of searches among environmental and carbon consultants in New Zealand moved from 15.7% to 17.1%, and its estimated monthly branded searches moved from 890 to 930. - Across the 12 months ending September 2026, thinkstep-anz’s share of searches among environmental and carbon consultants in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 70. ## Top environmental and carbon consultants in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, thinkstep-anz was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Morphum Environmental did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | thinkstep-anz | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Toitū Envirocare | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pattle Delamore Partners | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Oxygen Consulting | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tonkin + Taylor | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Morphum Environmental | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ekos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about environmental and carbon consultants - Asked ChatGPT "Which environmental and carbon consultant should I hire in New Zealand?": 1. Pattle Delamore Partners, 2. thinkstep-anz, 3. Oxygen Consulting, 4. Toitū Envirocare, 5. Tonkin + Taylor - Asked ChatGPT "What are the best environmental and carbon consultants in New Zealand?": 1. thinkstep-anz, 2. Oxygen Consulting, 3. Toitū Envirocare, 4. Pattle Delamore Partners, 5. Tonkin + Taylor - Asked ChatGPT "What's the best environmental and carbon consultant in New Zealand for a sustainability report?": 1. thinkstep-anz, 2. Toitū Envirocare - Searched Google, AI Overview "environmental consultants nz": named none of the brands we track - Searched Google, AI Overview "carbon accounting consultants": named none of the brands we track Not named in any answer: Morphum Environmental and Ekos. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand environmental and carbon consultants in September 2026? - In September 2026, Morphum Environmental gained share of searches among environmental and carbon consultants in New Zealand, from 13.1% to 17.1%. - In September 2026, thinkstep-anz rose from 7th to 6th among environmental and carbon consultants in New Zealand. ## Month by month | Month | Morphum Environmental estimated searches | Morphum Environmental Share of Search | Morphum Environmental rank | thinkstep-anz estimated searches | thinkstep-anz Share of Search | thinkstep-anz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 890 | 15.7% | 2 | 70 | 1.2% | 7 | | Nov 2025 | 800 | 14.8% | 2 | 70 | 1.3% | 7 | | Dec 2025 | 460 | 13.3% | 2 | 50 | 1.4% | 7 | | Jan 2026 | 620 | 14.8% | 2 | 50 | 1.2% | 7 | | Feb 2026 | 650 | 10.9% | 2 | 70 | 1.2% | 7 | | Mar 2026 | 800 | 12.6% | 2 | 70 | 1.1% | 7 | | Apr 2026 | 650 | 11.1% | 2 | 50 | 0.86% | 7 | | May 2026 | 930 | 16.9% | 2 | 50 | 0.91% | 7 | | Jun 2026 | 800 | 12.9% | 2 | 50 | 0.81% | 7 | | Jul 2026 | 980 | 15.3% | 2 | 70 | 1.1% | 7 | | Aug 2026 | 980 | 13.1% | 2 | 70 | 0.93% | 7 | | Sep 2026 | 930 | 17.1% | 2 | 70 | 1.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Morphum Environmental’s and thinkstep-anz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Morphum Environmental**: Measured on the search terms “morphum” and “morphum environmental”, summed into one figure. - **thinkstep-anz**: Measured on the search term “thinkstep”. - [Morphum Environmental profile](/demand/nz/brands/morphum) - [thinkstep-anz profile](/demand/nz/brands/thinkstep-anz) - [All environmental and carbon consultants in New Zealand](/demand/nz/categories/nz-environmental-consultancies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Morphum Environmental or thinkstep-anz more popular in search? In September 2026, Morphum Environmental had more branded searches than thinkstep-anz among environmental and carbon consultants in New Zealand. Morphum Environmental had about 930 branded searches, while thinkstep-anz had 70. Morphum Environmental made up 17.1% of all environmental and carbon consultant searches we track, and thinkstep-anz accounted for 1.3%. ## Cite this page Brandwave. "Morphum Environmental vs thinkstep-anz: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/morphum-vs-thinkstep-anz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/morphum-vs-thinkstep-anz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.