--- title: "Morphe vs Rare Beauty: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Morphe or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/morphe-vs-rare-beauty" publisher: "Brandwave" --- # Morphe vs Rare Beauty: Which is more popular by branded search in New Zealand? Which is more popular in search, Morphe or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Morphe and Rare Beauty - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Morphe Share of Search**: 1.4% - **Rare Beauty Share of Search**: 2.3% ## Which is more popular in search, Morphe or Rare Beauty? - In August 2026, Rare Beauty had more branded searches than Morphe among makeup and cosmetics brands in New Zealand. Rare Beauty was estimated to have 3.9K branded searches compared to Morphe’s 2.4K, and held a 2.3% Share of Search versus Morphe’s 1.4%. - Rare Beauty was ahead of Morphe in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Morphe’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 2K to 2.4K. - Across the 11 months ending August 2026, Rare Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 4.3K to 3.9K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Morphe rose from 21st to 20th among makeup and cosmetics brands in New Zealand. - In August 2026, Rare Beauty fell from 13th to 14th among makeup and cosmetics brands in New Zealand. ## Month by month | Month | Morphe estimated searches | Morphe Share of Search | Morphe rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 1.3% | 22 | 4.3K | 2.8% | 10 | | Nov 2025 | 2.1K | 1.1% | 21 | 4.5K | 2.4% | 12 | | Dec 2025 | 2.4K | 1.4% | 20 | 3.9K | 2.2% | 11 | | Jan 2026 | 1.8K | 1.3% | 20 | 3.3K | 2.4% | 13 | | Feb 2026 | 1.6K | 1.3% | 21 | 3.2K | 2.5% | 11 | | Mar 2026 | 1.6K | 1.2% | 21 | 2.9K | 2.1% | 13 | | Apr 2026 | 1.7K | 1.3% | 21 | 3.5K | 2.6% | 10 | | May 2026 | 1.8K | 1.2% | 24 | 3.9K | 2.5% | 12 | | Jun 2026 | 2.1K | 1.4% | 22 | 3.7K | 2.5% | 13 | | Jul 2026 | 2.3K | 1.4% | 21 | 4.2K | 2.5% | 13 | | Aug 2026 | 2.4K | 1.4% | 20 | 3.9K | 2.3% | 14 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Morphe’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Morphe**: Measured on the search terms “morphe concealer”, “morphe eye brushes”, “morphe eye palette”, “morphe eyeshadow palette”, “morphe foundation”, “morphe lipstick”, “morphe makeup”, “morphe mascara”, “morphe nz”, “morphe palette” and “morphe setting spray”, summed into one figure. - **Rare Beauty**: Measured on the search terms “rare beauty”, “rare beauty blush”, “rare beauty brow gel”, “rare beauty foundation”, “rare beauty highlighter”, “rare beauty lipstick”, “rare beauty makeup”, “rare beauty mascara”, “rare beauty nz” and “rare beauty soft pinch liquid blush”, summed into one figure. - [Morphe profile](/demand/nz/brands/morphe) - [Rare Beauty profile](/demand/nz/brands/rare-beauty) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Morphe or Rare Beauty? In August 2026, Rare Beauty had more branded searches than Morphe among makeup and cosmetics brands in New Zealand. Rare Beauty was estimated to have 3.9K branded searches compared to Morphe’s 2.4K, and held a 2.3% Share of Search versus Morphe’s 1.4%. ## Cite this page Brandwave. "Morphe vs Rare Beauty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/morphe-vs-rare-beauty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/morphe-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.