---
title: "Morgan vs Smart: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Morgan or Smart? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/morgan-vs-smart"
publisher: "Brandwave"
---

# Morgan vs Smart: Which is more popular by branded search in New Zealand?

Which is more popular in search, Morgan or Smart? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Morgan and Smart
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Morgan Share of Search**: 0.05%
- **Smart Share of Search**: 0.16%

## Which is more popular in search, Morgan or Smart?

- In August 2026, Smart had more branded searches than Morgan among car brands in New Zealand. Smart was estimated to have 1.9K branded searches compared to Morgan’s 570, and held a 0.16% Share of Search versus Morgan’s 0.05%.
- Smart was ahead of Morgan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Morgan’s estimated Share of Search among car brands in New Zealand held steady at 0.05%, and its estimated monthly branded searches moved from 640 to 570.
- Across the 11 months ending August 2026, Smart’s estimated Share of Search among car brands in New Zealand held steady at 0.16%, and its estimated monthly branded searches held steady at 1.9K.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, Morgan fell from 74th to 75th among car brands in New Zealand.

## Month by month

| Month | Morgan estimated searches | Morgan Share of Search | Morgan rank | Smart estimated searches | Smart Share of Search | Smart rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 640 | 0.05% | 75 | 1.9K | 0.16% | 67 |
| Nov 2025 | 670 | 0.06% | 75 | 1.5K | 0.12% | 70 |
| Dec 2025 | 690 | 0.06% | 74 | 1.5K | 0.13% | 70 |
| Jan 2026 | 550 | 0.04% | 79 | 1.9K | 0.14% | 69 |
| Feb 2026 | 690 | 0.06% | 74 | 1.8K | 0.15% | 68 |
| Mar 2026 | 540 | 0.04% | 77 | 2.7K | 0.18% | 65 |
| Apr 2026 | 660 | 0.05% | 74 | 2.4K | 0.19% | 65 |
| May 2026 | 580 | 0.04% | 78 | 2.5K | 0.19% | 65 |
| Jun 2026 | 540 | 0.05% | 76 | 2K | 0.17% | 67 |
| Jul 2026 | 710 | 0.06% | 74 | 1.9K | 0.16% | 67 |
| Aug 2026 | 570 | 0.05% | 75 | 1.9K | 0.16% | 67 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Morgan’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Morgan**: Measured on the search terms “morgan 3 wheeler”, “morgan car”, “morgan cars” and “morgan super 3”, summed into one figure.
- **Smart**: Measured on the search terms “smart car”, “smart cars”, “smart forfour”, “smart fortwo”, “smart new zealand” and “smart nz”, summed into one figure.

- [Morgan profile](/demand/nz/brands/morgan)
- [Smart profile](/demand/nz/brands/smart)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Morgan or Smart?

In August 2026, Smart had more branded searches than Morgan among car brands in New Zealand. Smart was estimated to have 1.9K branded searches compared to Morgan’s 570, and held a 0.16% Share of Search versus Morgan’s 0.05%.

## Cite this page

Brandwave. "Morgan vs Smart: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/morgan-vs-smart

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/morgan-vs-smart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.