--- title: "More FM vs The Breeze: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, More FM or The Breeze? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/more-fm-vs-the-breeze" publisher: "Brandwave" --- # More FM vs The Breeze: Which is more popular by branded search in New Zealand? Which is more popular in search, More FM or The Breeze? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: More FM and The Breeze - **Competitive set**: radio stations - **Market**: New Zealand - **Month measured**: Aug 2026 - **More FM Share of Search**: 6.4% - **The Breeze Share of Search**: 7.6% ## Which is more popular in search, More FM or The Breeze? - In August 2026, The Breeze had more branded searches than More FM among radio stations in New Zealand. The Breeze was estimated to have 17.2K branded searches compared to More FM’s 14.6K, and held a 7.6% Share of Search versus More FM’s 6.4%. - The lead changed hands 2 times in the 11 months ending August 2026: More FM took it in February 2026, The Breeze took it in April 2026. - Across the 11 months ending August 2026, More FM’s estimated Share of Search among radio stations in New Zealand moved from 7.6% to 6.4%, and its estimated monthly branded searches moved from 17.9K to 14.6K. - Across the 11 months ending August 2026, The Breeze’s estimated Share of Search among radio stations in New Zealand moved from 8.3% to 7.6%, and its estimated monthly branded searches moved from 19.8K to 17.2K. ## How did search popularity change for New Zealand radio stations in August 2026? - In August 2026, Radio Hauraki overtook More FM to rank 5th among radio stations in New Zealand, at 6.6%. - In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%. - More FM’s estimated Share of Search among radio stations in New Zealand has lost ground for 3 months in a row, from 7.7% to 6.4% in August 2026. ## Month by month | Month | More FM estimated searches | More FM Share of Search | More FM rank | The Breeze estimated searches | The Breeze Share of Search | The Breeze rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.9K | 7.6% | 5 | 19.8K | 8.3% | 4 | | Nov 2025 | 14.3K | 6.7% | 5 | 21.6K | 10.2% | 3 | | Dec 2025 | 12.7K | 6.7% | 5 | 17.9K | 9.3% | 4 | | Jan 2026 | 12.3K | 6.6% | 5 | 14.9K | 8% | 4 | | Feb 2026 | 15.4K | 8.1% | 4 | 14.7K | 7.8% | 5 | | Mar 2026 | 17.6K | 7.9% | 4 | 17.5K | 7.8% | 5 | | Apr 2026 | 12.9K | 6.2% | 5 | 19.8K | 9.5% | 3 | | May 2026 | 15.1K | 7.7% | 5 | 17.7K | 9% | 4 | | Jun 2026 | 14.5K | 7.6% | 5 | 16.4K | 8.6% | 4 | | Jul 2026 | 12.2K | 6.5% | 5 | 15.5K | 8.3% | 4 | | Aug 2026 | 14.6K | 6.4% | 6 | 17.2K | 7.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using More FM’s and The Breeze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **More FM**: Measured on the search terms “breakfast club more fm”, “live stream more fm”, “More FM”, “more fm auckland”, “more fm breakfast”, “more fm breakfast club”, “more fm chch”, “more fm christchurch”, “more fm dunedin”, “more fm just played”, “more fm listen live”, “more fm live”, “more fm live stream”, “more fm manawatu”, “more fm northland”, “more fm nz”, “more fm playlist”, “more fm rova”, “more fm southland”, “more fm taranaki”, “more fm waikato”, “more fm wellington”, “morefm” and “rova more fm”, summed into one figure. - **The Breeze**: Measured on the search terms “breeze classic”, “breeze fm”, “rova the breeze”, “The Breeze”, “the breeze 93.4 fm auckland”, “the breeze auckland”, “the breeze canterbury”, “the breeze classic”, “the breeze dunedin”, “the breeze fm”, “the breeze fm live”, “the breeze hawkes bay”, “the breeze listen live”, “the breeze live”, “the breeze manawatu”, “the breeze nelson”, “the breeze nz”, “the breeze radio”, “the breeze radio station”, “the breeze rova”, “the breeze rova nz”, “the breeze tauranga”, “the breeze timaru”, “the breeze waikato” and “the breeze website”, summed into one figure. - [More FM profile](/demand/nz/brands/more-fm) - [The Breeze profile](/demand/nz/brands/the-breeze) - [All radio stations in New Zealand](/demand/nz/categories/nz-radio-stations): The set both shares are measured inside, 11 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, More FM or The Breeze? In August 2026, The Breeze had more branded searches than More FM among radio stations in New Zealand. The Breeze was estimated to have 17.2K branded searches compared to More FM’s 14.6K, and held a 7.6% Share of Search versus More FM’s 6.4%. ## Cite this page Brandwave. "More FM vs The Breeze: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/more-fm-vs-the-breeze This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/more-fm-vs-the-breeze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.