--- title: "mophie vs Spigen: Which is searched more in New Zealand?" description: "Is mophie or Spigen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Phone accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mophie-vs-spigen" publisher: "Brandwave" --- # mophie vs Spigen: Which is searched more in New Zealand? Is mophie or Spigen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Phone accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: mophie and Spigen - **Competitive set**: Phone accessory brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **mophie Share of Search**: 5% - **Spigen Share of Search**: 7% ## Is mophie or Spigen more popular in search? - In September 2026, Spigen had more branded searches than mophie among phone accessory brands in New Zealand. Spigen had about 1,000 branded searches, while mophie had 710. Spigen made up 7% of all phone accessory brand searches we track, and mophie accounted for 5%. - The lead changed hands 4 times in the 12 months ending September 2026: mophie took it in December 2025, Spigen took it in January 2026, mophie took it in April 2026, Spigen took it in September 2026. - Across the 12 months ending September 2026, mophie’s share of searches among phone accessory brands in New Zealand moved from 6% to 5%, and its estimated monthly branded searches moved from 730 to 710. - Across the 12 months ending September 2026, Spigen’s share of searches among phone accessory brands in New Zealand moved from 7.2% to 7%, and its estimated monthly branded searches moved from 880 to 1K. ## Top phone accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spigen appeared in all five answers. mophie did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spigen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OtterBox | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Anker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Belkin | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Cygnett | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | UGREEN | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | mophie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about phone accessory brands - Asked ChatGPT "Which phone accessory brand should I buy in New Zealand?": 1. Anker, 2. Spigen, 3. Belkin, 4. OtterBox - Asked ChatGPT "What are the best phone accessory brands in New Zealand?": 1. Spigen, 2. OtterBox, 3. Anker, 4. Belkin, 5. Cygnett, 6. UGREEN - Asked ChatGPT "What's the best phone accessory brand in New Zealand for everyday use?": 1. Spigen, 2. Anker, 3. OtterBox, 4. Belkin - Searched Google, AI Overview "best phone accessories": 1. Belkin, 2. OtterBox, 3. Spigen - Searched Google, AI Overview "phone case brands": 1. Spigen, 2. OtterBox, 3. Cygnett Not named in any answer: mophie. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand phone accessory brands in September 2026? - In September 2026, Spigen overtook Cygnett and mophie to rank 5th among phone accessory brands in New Zealand, with 7% of the searches. ## Month by month | Month | mophie estimated searches | mophie Share of Search | mophie rank | Spigen estimated searches | Spigen Share of Search | Spigen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 6% | 7 | 880 | 7.2% | 5 | | Nov 2025 | 880 | 6.3% | 6 | 880 | 6.3% | 7 | | Dec 2025 | 970 | 6.3% | 6 | 880 | 5.7% | 7 | | Jan 2026 | 790 | 5.8% | 7 | 880 | 6.5% | 6 | | Feb 2026 | 570 | 5% | 7 | 720 | 6.4% | 6 | | Mar 2026 | 610 | 4.6% | 7 | 720 | 5.5% | 6 | | Apr 2026 | 820 | 6.1% | 6 | 720 | 5.4% | 7 | | May 2026 | 650 | 5.7% | 6 | 590 | 5.2% | 7 | | Jun 2026 | 610 | 5.3% | 6 | 590 | 5.2% | 7 | | Jul 2026 | 690 | 5.3% | 6 | 590 | 4.5% | 7 | | Aug 2026 | 730 | 5.4% | 6 | 590 | 4.3% | 7 | | Sep 2026 | 710 | 5% | 7 | 1K | 7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using mophie’s and Spigen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **mophie**: Measured on the search terms “mophie”, “mophie cable”, “mophie case”, “mophie charger”, “mophie power bank”, “mophie powerstation” and “mophie wireless charger”, summed into one figure. - **Spigen**: Measured on the search term “spigen”. - [mophie profile](/demand/nz/brands/mophie) - [Spigen profile](/demand/nz/brands/spigen) - [All phone accessory brands in New Zealand](/demand/nz/categories/nz-phone-accessory-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is mophie or Spigen more popular in search? In September 2026, Spigen had more branded searches than mophie among phone accessory brands in New Zealand. Spigen had about 1,000 branded searches, while mophie had 710. Spigen made up 7% of all phone accessory brand searches we track, and mophie accounted for 5%. ## Cite this page Brandwave. "mophie vs Spigen: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mophie-vs-spigen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mophie-vs-spigen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.