--- title: "Moore Wilson's vs Raeward Fresh: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Moore Wilson's or Raeward Fresh? Compare estimated monthly branded-search demand and Share of Search inside the Specialty grocers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/moore-wilsons-vs-raeward-fresh" publisher: "Brandwave" --- # Moore Wilson's vs Raeward Fresh: Which is more popular by branded search in New Zealand? Which is more popular in search, Moore Wilson's or Raeward Fresh? Compare estimated monthly branded-search demand and Share of Search inside the Specialty grocers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Moore Wilson's and Raeward Fresh - **Competitive set**: Specialty grocers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Moore Wilson's Share of Search**: 27.9% - **Raeward Fresh Share of Search**: 1.5% ## Which is more popular in search, Moore Wilson's or Raeward Fresh? - In August 2026, Moore Wilson's had more branded searches than Raeward Fresh among specialty grocers in New Zealand. Moore Wilson's was estimated to have 12.6K branded searches compared to Raeward Fresh’s 690, and held a 27.9% Share of Search versus Raeward Fresh’s 1.5%. - Moore Wilson's was ahead of Raeward Fresh in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Moore Wilson's’ estimated Share of Search among specialty grocers in New Zealand moved from 35.8% to 27.9%, and its estimated monthly branded searches moved from 19K to 12.6K. - Across the 11 months ending August 2026, Raeward Fresh’s estimated Share of Search among specialty grocers in New Zealand moved from 2.9% to 1.5%, and its estimated monthly branded searches moved from 1.6K to 690. ## How did search popularity change for New Zealand specialty grocers in August 2026? - In August 2026, Moore Wilson's lost estimated Share of Search among specialty grocers in New Zealand, from 31.8% to 27.9%. - Estimated monthly branded searches for Raeward Fresh in New Zealand fell 55.5% over 11 measured months, from 1.6K to 690 in August 2026. ## Month by month | Month | Moore Wilson's estimated searches | Moore Wilson's Share of Search | Moore Wilson's rank | Raeward Fresh estimated searches | Raeward Fresh Share of Search | Raeward Fresh rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19K | 35.8% | 2 | 1.6K | 2.9% | 4 | | Nov 2025 | 19.2K | 32.3% | 2 | 1.6K | 2.7% | 4 | | Dec 2025 | 28.6K | 29.4% | 2 | 1.8K | 1.8% | 4 | | Jan 2026 | 15.7K | 30.4% | 2 | 1.5K | 2.9% | 4 | | Feb 2026 | 15.5K | 31% | 2 | 1.2K | 2.4% | 4 | | Mar 2026 | 15.4K | 31.1% | 2 | 1.2K | 2.3% | 4 | | Apr 2026 | 18.7K | 35.4% | 2 | 1K | 1.9% | 4 | | May 2026 | 15.5K | 31.4% | 2 | 740 | 1.5% | 4 | | Jun 2026 | 12.7K | 29.3% | 2 | 640 | 1.5% | 4 | | Jul 2026 | 15.3K | 31.8% | 2 | 780 | 1.6% | 4 | | Aug 2026 | 12.6K | 27.9% | 2 | 690 | 1.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Moore Wilson's’ and Raeward Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Moore Wilson's**: Measured on the search terms “moore wilsons”, “moore wilsons near me”, “moore wilsons new zealand”, “moore wilsons nz”, “moore wilsons online”, “moorewilsons”, “moorewilsons co nz” and “moorewilsons nz”, summed into one figure. - **Raeward Fresh**: Measured on the search terms “raeward fresh”, “raeward fresh near me”, “raeward fresh online”, “raeward fresh tower junction”, “raeward fresh wholesale”, “raewardfresh” and “raewardfresh co nz”, summed into one figure. - [Moore Wilson's profile](/demand/nz/brands/moore-wilsons) - [Raeward Fresh profile](/demand/nz/brands/raeward-fresh) - [All specialty grocers in New Zealand](/demand/nz/categories/nz-specialty-grocers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Moore Wilson's or Raeward Fresh? In August 2026, Moore Wilson's had more branded searches than Raeward Fresh among specialty grocers in New Zealand. Moore Wilson's was estimated to have 12.6K branded searches compared to Raeward Fresh’s 690, and held a 27.9% Share of Search versus Raeward Fresh’s 1.5%. ## Cite this page Brandwave. "Moore Wilson's vs Raeward Fresh: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/moore-wilsons-vs-raeward-fresh This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/moore-wilsons-vs-raeward-fresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.